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Local internet co beats Google at its own game
[April 12, 2007]

Local internet co beats Google at its own game


(Israel Business Arena Via Thomson Dialog NewsEdge) Content and search-based textual Internet advertiser Merlin Communications Ltd. has signed a multi-year contract with Israeli online news site Ynet.

Merlin Communications CEO Yoni Sapir said, This is a breakthrough in a world dominated solely by Google. Google Israel has two substantial contracts with Tapuz People Ltd. (TASE:TPUZ) and Netex (Net Express) Ltd. (TASE:NTX), and our contract is bigger than both of them combined.



He added, The agreement with Ynet, Israel's leading portal of its kind, positions Merlin alongside Google Israel in terms of traffic to its pay ads. Merlin's system has tremendous traffic, and there are many advertisers who tell us that the number of leads they create through us is larger than through Google Israel.

Google Israel said in response, Google's AdSense is the leading solution that gives Israeli website owners Google's proven advertising network and technological capability. Since AdSense was launch in Hebrew, top Israeli sites, including NRG, Netex, Nana, and Tapuz, as well as hundreds of other Israeli sites, enjoy our easy-to-use and proven economically effective service.


Every day, we add more sites to our service, and we're pleased that Israeli site owners can now maximize the advantages of their products with the help of text ads through Google as well as through a range of other companies.

Published by Globes [online], Israel business news - www.globes.co.il - on April 12, 2007

Copyright of Globes Publisher Itonut (1983) Ltd. 2007

Copyright 2007 Globes. Source : Financial Times Information Limited.

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