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Goodmail Systems, CheetahMail and the eec to Co-Host Webinar on Image Suppression in Email Messages
MOUNTAIN VIEW, Calif. --(Business Wire)-- Goodmail Systems, Inc., creators of the CertifiedEmail service for assured email delivery of trusted email messages, today announced that it will co-present a webinar with CheetahMail, the trusted global service provider of email marketing, web site analytics and database management solutions, and the Email Experience Council (eec), a global professional organization that strives to enhance the image of email marketing and communications. The free webinar, entitled "Blocked Images: When Bad Things Happen to Good Email," will be held on April 11, 2007 at: 11:00 a.m. PT/ 2:00 p.m. ET.
As a result of the growing number of ISPs and mailbox providers who are routinely blocking the default rendering of links and images as a security protection against phishing and other forms of email fraud. As such, a significant percentage of legitimate outbound emails are being delivered to recipients with the message links and images blocked. During the webinar, attendees will learn about the industry implications of this practice. Practical tools and techniques for overcoming this problem will be discussed, along with the presentation of several compelling case studies.
Who: John Ouren, president, Goodmail Systems, Inc.
Ben Isaacson, privacy & compliance leader, CheetahMail
Jeanniey Mullen, partner & senior director of email marketing,
OgilvyOne Worldwide, founder of the eec
When: Wednesday, April 11, 2007 at 11:00 a.m. PT/ 2:00 p.m. ET
Where: Please register by visiting:
http://www.eventfoundry.net/events/goodmail/?t=mediaalert
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About Goodmail Systems
Goodmail Systems' CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.
About CheetahMail
CheetahMail, a global leading online marketing solutions company specializing in email marketing and web site analytics (SiteClarity), serves category-leading clients in a variety of industry verticals including retail, technology, financial services, publishing, entertainment, B2B, and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian, was founded in 1998 and has offices in New York City, Los Angeles, London, and Dublin. For more information, please visit www.cheetahmail.com/corp/.
About the Email Experience Council
The eec is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Marketing Roundtables. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices. For more information, please visit www.emailexperience.org.
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