[March 29, 2007] AT&T and USA Gymnastics to Chronicle Journey of Nation's Elite Gymnasts Through 'Behind the Team' Online Series Tweet SAN ANTONIO, March 29 /PRNewswire-FirstCall/ -- USA Gymnastics and AT&T Inc. today announced an unprecedented effort to give a behind-the- scenes look at the nation's top gymnasts in a 25-episode online series, "USA Gymnastics: Behind the Team," as they prepare to represent their country on the world stage through 2008. The series will be included as exclusive content available on the AT&T blue room Team USA site ( http://www.attblueroom.com/teamusa ). "'Behind the Team' will provide an insider's look at the USA Gymnastics story over the next 17 months," said Steve Penny, president of USA Gymnastics. "This series will chronicle the athletes, coaches, events and training activities that combine to produce some of the finest gymnasts in the world and prepare them for international competition. 'Behind the Team' will also help people understand how the sport and the U.S. training system have evolved over time." "Through more than two dozen webisodes, this series will explore the world of one of the most watched sports in the Olympic movement," said Jason Simpson, director of Olympic integration, AT&T. "With such great consumer demand for Olympic sports content, AT&T is thrilled to exclusively offer this compelling program leading up to the 2008 Beijing games." The "Behind the Team" online series will include interviews with current and former athletes and coaches, as well as video of training camps and competitions. The first webisode will debut on the AT&T blue room in April 2007, with new webisodes introduced through August 2008, at http://www.attblueroom.com/teamusa . Webisodes will also be archived on the site. "Behind the Team" adds to the diverse and dynamic menu available on the AT&T blue room -- a single online portal that houses AT&T's exclusive sports, music, gaming and entertainment content. The sports channel of the blue room has featured a broad menu of exclusive, original, and user-generated content featuring college and professional football, basketball, baseball, golf, tennis, and soccer athletes and teams, as well as content focusing on the spectator experience. Launched in October 2006, the blue room and its online channels have generated more than 60 million page views and fueled the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building affinity for the AT&T brand in the entertainment space. AT&T is an official partner of the U.S. Olympic Team and USA Gymnastics, providing significant financial support, products and services to America's athletes. AT&T will serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing, China. This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss . About USA Gymnastics Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States. Its mission is to encourage participation and the pursuit of excellence in the sport. Its disciplines include men's and women's artistic gymnastics, rhythmic gymnastics, trampoline and tumbling, and acrobatic gymnastics. For more information, log on to http://www.usa-gymnastics.org/ . About AT&T AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access, and voice services. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include next-generation television services such as AT&T U-verse(SM) TV. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/ . AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. AT&T Inc. CONTACT: Heather Buffington, AT&T Corporate Communications, Office:+1-314-982-0291, or Mobile: +1-314-368-3856, or [email protected] ; orLeslie King, USA Gymnastics, Office: +1-317-829-5656, or Mobile:+1-317-363-4574, or [email protected] Web site: http://www.att.com/http://www.usa-gymnastics.org/http://www.attblueroom.com/team usa [ Back To TMCnet.com's Homepage ]