Leader in Speech Translation Technology Changes Name to Fluential
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[March 21, 2007]

Leader in Speech Translation Technology Changes Name to Fluential

SUNNYVALE, Calif. --(Business Wire)-- Today, Sehda, Inc., the leading developer of two-way speech translation systems, changed its name to Fluential, Inc. Fluential also recently relocated to larger offices in Sunnyvale, CA.

The company decided to change its name to Fluential to better reflect its core mission -- to develop innovative technology that eliminates language barriers and enables people who speak a different language to communicate.

"We decided to adopt Fluential as our new company name because it best describes the benefits our customers receive when they use our translation systems -- they become fluent in a foreign language without having to spend years learning it," explains the firm's CEO Farzad Ehsani.



The company also adopted a new logo -- an iconic speech signal. "We chose a speech signal as our new logo to reflect our continuing focus on technology to understand and interpret spoken language," Ehsani adds. As part of the firm's re-branding, Fluential also launched a new web site at www.fluentialinc.com.

To accommodate its growing team of scientists, engineers and linguists, the company has relocated to new, more spacious offices in Sunnyvale, CA. The new address is 1153 Bordeaux Drive, Suite 211, Sunnyvale, CA 94089. The new telephone number is (408) 747-1010; the fax number is (408) 747-1011.



Established in 1998, Fluential Inc. is the leading provider of 2-way speech-to-speech translation systems. Its flagship product, S-MINDS(TM), enables communication between two people who each speak a different language. S-MINDS(TM) is ideally suited for well-defined interactions, such as treating physical therapy patients, communicating with patients in hospital settings and training Iraqi police and soldiers by U.S. service members. For further information, please visit www.fluentialinc.com.

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