[February 13, 2007] mSnap, Inc. Appoints Timothy Favia as President and CEO Tweet SAN FRANCISCO, Feb. 13 /PRNewswire/ -- mSnap, Inc., a leading mobile marketing technology company, today announced the appointment of Timothy Favia as president and CEO. In his role, Favia will continue to expand mSnap's position as a leading mobile advertising technology platform that enables traditional media to engage consumers in an interactive dialogue. Martin Kristiseter, former CEO and founder of mSnap, will remain with the company as executive vice president. Favia, a co-founder and former executive vice president of leading advertising technology company Mediaplex, brings more than 20 years of experience working with venture capital backed companies from inception through IPO. While at Mediaplex, Favia grew revenue from $3 million to $70 million in two years, continually surpassing both Wall Street and internal targets. Additionally, he established and managed domestic and international offices, and he guided the company to a market capitalization in excess of $4 billion. As executive vice president of corporate development, Favia oversaw the company's M&A activities and developed vital strategic partnerships among global advertising agencies. Prior to Mediaplex, he was involved with Oxygen Electronics, Open Port Technology, Thomson CSF, among others. "With his extensive background, Tim brings enormous value to building and growing technology companies, which was of critical importance to us. His leveraged approach and deep experience at the forefront of Internet advertising will prove invaluable in the high growth mobile advertising space," said Martin Kristiseter, founder of mSnap. mSnap's mobile advertising technology platform uniquely leverages the largest nationwide network of radio stations to dynamically create interactive consumer experiences. mSnap's network can convert traditional "push" media to permission based marketing on the fly. Initial results of campaigns that integrate the "old" and "new" media indicate dramatically higher response and conversion rates than traditional and on-line media. "The opportunity to bring a new medium to the traditional media and advertising community is both exciting and familiar. mSnap's position as an enabling technology company creates countless possibilities for partnering to bring more interactivity to traditional media," said Favia. "I look forward to building on the momentum that Martin and the team have created in the radio industry in the coming year. " About mSnap, Inc. mSnap is a leading mobile marketing technology company whose ad delivery and management platform enables traditional media and advertisers to engage consumers in an interactive dialogue. Currently focused on radio, mSnap has built the largest national network of affiliate radio stations, potentially reaching an audience in excess of 100 million listeners per week. mSnap is positioned to capture a significant share of the nascent mobile marketing sector, as advertisers increasingly look to harness the power of mobile interactivity to drive dramatic improvements in the effectiveness of traditional media. mSnap has received funding from leading venture capital firms, First Round Capital and Partech International. For more information, visit http://www.msnap.com/ . mSnap, Inc. CONTACT: Mel Bolton of Dotted Line Communications, +1-510-704-0870, [email protected], for mSnap, Inc. Web site: http://www.msnap.com/ [ Back To TMCnet.com's Homepage ]