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| [January 19, 2007] |
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MySpace Launches ``Artist-On-Artist'' Community Giving Users Exclusive Video Interviews of Their Favorite Cultural Icons
LOS ANGELES --(Business Wire)-- MySpace.com, the world's leading lifestyle portal, announced today the launch of a new profile community for the site's popular "Artist-On-Artist" series, featuring exclusive video clips of cultural icons, actors, athletes, filmmakers, musicians, and other artists interviewing one another. The profile is presented by New Line Cinema's upcoming theatrical release of "The Number 23" and can be found at http://www.myspace.com/artistonartist.
"The unique nature of the Artist-On-Artist series, creates a 'fly on a wall' experience for our users," said Josh Brooks, VP of Content and Programming, MySpace. "These exclusive interviews have become so popular in our video channel that we wanted to create a unique community dedicated to specifically showcasing these viral video interviews."
Additional Artist-On-Artist interviews featured on the new profile include:
-- Leading NBA scorer and Denver Nuggets' Carmelo Anthony and comedian Katt Williams
-- Musician Mike Patton and actor Danny DeVito
-- Rapper Mos Def and former Vice President Al Gore
-- Actor and musician Zack Braff and director and actor Kevin Smith
-- Musician Mike Watt and Red Hot Chili Pepper band members Anthony Kiedis and Flea
-- Incubus' Mike Einzinger and actor Jason Schwartzman
-- Fashion designers Heatherette and Jake Shears of the Scissor Sisters
-- The Foo Fighters' Dave Grohl and Jack Black and Kyle Gass of Tenacious D
-- Wilco's Jeff Tweedy and comedian Fred Armisen
"MySpace is a global community right there at your fingertips. I open my laptop and people from Baltimore, Sydney and Tokyo are all talking to me," said Carmelo Anthony of the Denver Nuggets. "The last few weeks have been tough for me and the Artist-On-Artist interview is a unique way for me to communicate with my fans, it's something I really appreciate."
Each Artist-On-Artist interview is housed on the artists' personal MySpace page and/ or music profile page in addition to the highly trafficked MySpace Video home page. Relevant artists will engage in interviews based on the response of the MySpace community, current events as well as upcoming music, film, and fashion news. The MySpace Video channel is a blend of user generated, promotional and professionally created programming (such as MySpace's The List music franchise and the Artist-on-Artist series). Both MySpace Video and MySpace Film have become the home to thousands of creators of premium content ranging from viral video to documentaries.
About MySpace.com
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, video, mobile communications, instant messaging and more, MySpace has created a global connected community with a wide array of communication choices. As the highest ranked website in terms of page views(a), MySpace is the most widely-used and highly-regarded site of its kind. MySpace's international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, and Ireland.
(a) Among the top 2000 domains comScore Media Metrix, November 2006. For more information on comScore Networks, please go to http://www.comscore.com.
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