[January 17, 2007]

INeo Announces New Lead Management Automation Product

By David Sims

TMCnet Contributing Editor

INeoMarketing has announced the release of its new suite of lead management automation (LMA) products, a package that includes the PluraPage, PluraCom, and PluraPage+ software applications.

These applications provide customized marketing communications delivered through personalized microsites that "nurture customer relationships" and serve to "increase the quality and quantity of leads for sales departments," according to company officials.

To develop its lead management tools, that gauge the buying stage of the customer and act accordingly, iNeoMarketing produced its iNeoMarketing software suite consisting of the PluraPage, PluraCom and PluraPage+ products. These applications generate customized and personalized microsites, landing pages, and marketing and communications (marcom) materials in response to any click from an outbound marketing campaign or upselling/cross-selling effort.

Additionally, the entire software suite exists independently of the IT department, allowing the marketing team to manage the leads without the need for IT support resulting, so the thinking goes, in a faster response time to more qualified sales leads.

Introducing the availability of PluraPage for salesforce.com's AppExchange last spring, iNeo said salesforce.com customers "can now deploy PluraPage within their Salesforce implementation to drive more leads directly into their salesforce.com accounts from customized, personalized landing pages."

Built on the AppExchange on-demand platform, PluraPage is AppExchange certified.

PluraPage, with its patent pending technology, was described by officials at launch as giving salesforce.com users the ability to create customized, branded and recipient-personalized landing pages with corresponding forms, integrated into Salesforce. Users can create an unlimited number of landing pages that match their outbound marketing campaigns and communications, all without involving their IT departments, and those responses are integrated directly into Salesforce as an Account, Lead or Contact.

In designing its LMA suite, iNeoMarketing wanted to create a product that would focus on the quality of the lead as opposed to generating sheer numbers of leads. The suite is designed to generate customized and personalized microsites, landing pages and marcom materials supposed to convert more opportunities, nurture the customer relationship and "help foster a dialog between the company and the client," company officials say.

So if the customer has not reached a conclusion about a purchasing decision after reviewing the available materials, he or she can return to their personalized web page for additional information that will help drive them towards a purchasing decision, instead f simply forcing the customer to choose on the spot.

While the PluraPage, PluraCom, and PluraPage+ do not require an existing CRM system, they can be integrated seamlessly into a company’s CRM database such as salesforce.com. Additionally iNeoMarketing’s PluraPage issalesforce.com certified and can be located on the Salesforce AppExchange. And for companies with no existing CRM infrastructure, employees can track leads through a secure, password protected on-line account.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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