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Nikko Unveils 'R2D2' HD Projector
[January 08, 2007]

Nikko Unveils 'R2D2' HD Projector


(TWICE Via Thomson Dialog NewsEdge) LAS VEGAS Nikko Home Electronics (South Hall 2 25405 and Sands 69439A) will

launch here a unique high-definition-capable LCoS front projector designed to
look and sound like the multifunctional robot R2D2 from "Star Wars."

The multimedia home theater projector, called the R2D2 home
entertainment projection system (shipping in March at a $2,500 suggested
retail), will incorporate a DVD player with multiformat compatibility and a
unique remote control that is shaped like the Star Wars Millennium Falcon
spaceship.

The robot will project a high-quality video image, up to 80 inches
vertically, on walls or ceilings, in a manner similar to the way the movie's
R2D2 robot projected a holographic video communiqu from Princess Leia
to Obi-Wan Kenobi and Luke Skywalker in "Star Wars: Episode IV."

In addition, the R2D2 system will play back all 12 of R2D2's noises from
the movie, to add to the illusion of a fully functioning robot. Using the
remote, users can drive the motorized projector from room to room.

"With all the detailing, we created an exact copy of the R2D2 robot that
is a high-performance video projector unlike anything in market," said Norman
Goldberg, Nikko home electronics VP.

The unit's built-in DVD player will accept DVD videos and audio CDs,
including MP3 playback.

Stereo audio can be played through the system's built-in speakers or
transmitted via FM radio frequency to a home or portable A/V system. Optical
audio outputs are also available for surround sound.

The R2D2 system features a dock for a video-capable iPod so that stored
MPEG-4 video files, music files or digital photos can be played back on a big
screen. It also includes built-in slots for SD and Memory Stick flash cards and
has a USB input.

With the R2D2, Nikko is getting into the home theater projector market
for the first time through its newly created home electronics division, said
Goldberg. Nikko's core business has been in the manufacture of remote controls
and remote-controlled toys, which are also sold through its erector
division.

The new division is currently plotting a distribution strategy, Goldberg
said.

"We know mass merchants, but we don't believe the toy network is the
right place for this [projector]," Goldberg said, adding that the home
electronics division expects to target A/V specialty dealers with assisted
sales support.

The company will also unveil an R2D2 Skype Web cam at the show. Like the
projector, the Web cam ($349 suggested retail) is wireless and can be driven
from room to room via remote control. The head swivels and rotates.

Copyright 2007 Reed Business Information. All Rights Reserved.

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