[January 04, 2007] Motor Trend Relaunches Online Tweet LOS ANGELES --(Business Wire)-- Motor Trend, the world's automotive authority and part of PRIMEDIA (NYSE: PRM) Automotive Digital, today unveiled a complete redesign of its online home at MotorTrend.com. The new site sets MotorTrend.com apart by bringing together 50 years of trusted content with real-time market and purchasing data to create a comprehensive online automotive destination. "We methodically married the intellectual properties of Motor Trend editorial with in-depth purchase data to create an online automotive experience that is entertaining, informative and resourceful for both the enthusiast and the in-market buyer," said Angus MacKenzie, editor-in-chief, Motor Trend. The new site provides in-market buyers and enthusiasts a resource for engaging feature articles, trustworthy purchase information, insightful reviews, and exclusive video streams such as Motor Trend's virtual road tests, blogs, forums, buyer's guides and event coverage. The site's wider, cleaner layout is focused on simple usability, intuitive navigation and enhanced search capabilities that serve up integrated content packages of product features, video and other digital assets with in-market data. "The Motor Trend brand offers a variety of platforms for content - print, Web, radio, television. We wanted to synergize all of those platforms to create for our visitors an immersive experience of an event or story, as well as the brand," continued MacKenzie. MotorTrend.com is part of the PRIMEDIA In-Market Network of sites that focus on serving the active auto buyer. The Network sites include AutomobileMag.com, Automotive.com, IntelliChoice.com, and MotorTrend.com. According to Nielsen/NetRatings @Plan Winter 2006 Data Release, PRIMEDIA's In-Market Network scored more than 250 percent above the norm for users intent on purchasing a new or used car within the next six months, making it a leader among all measured automotive networks or sites. About Motor Trend Motor Trend, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, Motor Trend is one of the leading brands in automotive publishing. The Motor Trend brand is comprised of Motor Trend Classic, motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program. About The PRIMEDIA In-Market Network PRIMEDIA's In-Market Network of automotive sites delivers an average of 7 million unique visitors per month and focuses on serving the active auto buyer. The sites bring a comprehensive array of trusted content together with valuable and insightful purchasing information to educate buyers. The Network is comprised of such prominent automotive sites as MotorTrend.com, AutomobileMag.com, Automotive.com and IntelliChoice.com, which feature comparative tools and Buyer's Guides, among other useful content. The Network is part of PRIMEDIA's Automotive Digital Group, which includes more than 56 automotive enthusiast titles. [ Back To TMCnet.com's Homepage ]