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NATPE and iHollywood Forum Announce Final Lineup of Sessions, Speakers and Sponsors for NATPE Mobile ++
[January 17, 2006]

NATPE and iHollywood Forum Announce Final Lineup of Sessions, Speakers and Sponsors for NATPE Mobile ++


LOS ANGELES --(Business Wire)-- Jan. 17, 2006 -- iHollywood Forum, Inc.:

-- Summit Addresses The Impact And Business Opportunities For Wireless, Mobile And Digital Distribution Platforms For Television Producers, Developers, Technology Companies, Broadcasters And Advertisers

The National Association of Television Program Executives (NATPE) and iHollywood Forum, Inc. have announced the final slate of sessions, speakers and sponsors who will participate in the 2nd annual NATPE Mobile ++ event on Monday, January 23, 2006 at the Mandalay Bay Resort in Las Vegas being held prior to the NATPE 2006 Conference & Exhibition (January 24 - 26).



NATPE Mobile ++ will explore consumers' rapid adoption of mobile and digital entertainment - focusing on strategies for creating, licensing and monetizing television content for mobile distribution, including games, graphics, multimedia, marketing and promotions, video, messaging, and other cutting-edge wireless and digital content. Other sessions will address the future of High-Definition Television (HDTV) programming; and how emerging interactive services will transform television over the next few years. The summit will highlight trends for the television industry in regard to: TV/computer convergence, the impact of new digital set-top boxes hitting American homes, the rapid adoption by consumers of Personal Video Recorders (PVR) and the launch of Video-on-Demand (VOD) services.

The sessions include:


-- I Will Take My TV-to-Go, Please

-- Premium Messaging Services, SMS and TV:

-- A Programmer's Guide to Mobile Messaging

-- Programming for the Tiny Screen

-- In Search of Hollywood: How Video Search Engines Will Impact the TV Industry and Viewing Habits

-- Ringtones, Wallpaper, Games and Other Mobile Ancillary Revenue

-- Licensing Strategies for Digital and Mobile Rights: How to Negotiate a Good Deal

-- The Tiny Screen: Portable Devices and Handheld Media Players Offering TV and Video -0- *T Sponsors include: Platinum: MediaFlo USA Gold: SmartVideo, Texas Instruments Silver: InfoSpace, mBlox, QuickPlay Media, and txtstation Global, Bronze: 2WayTraffic, Airmedia, The Cielo Group, Enpocket, MobiTV, News Over Wireless, and thePlatform, Exhibiting and Supporting Sponsors: Inmobia, Mobile 365, MSpot, Nellymoser, and U-Turn Media Group MoTV Awards Sponsor: Mobile Media Media and Supporting Partners: Business Wire, Fierce Wireless, IP Television Magazine, Laptop, MPEG Industry Forum, Network for Online Commerce, Parks Associates, Rogers and Cowan, Television Week and World Telemedia *T

Speakers include:

-- 2waytraffic USA, James Joyce, Managing Director

-- ABC Entertainment, Bruce Gersh, Senior Vice President, Business Development

-- Airborne Entertainment, Ion Valaskakis, Vice-President of Licensing and Brand Relations

-- AirMedia, Inc., Roger Cameron Wood, Executive Vice President, Marketing

-- American Television in China, Michael Polin, Esq., International

-- Blinkx, Suranga Chandratillake, Co-Founder

-- British Sky Broadcasting, Stephen Nuttall, Director, Business Development

-- Buena Vista Television, Dan Cohen, Senior Vice President and General Manager, Pay Television

-- Bunim/Murray Productions, Gil Goldschein, Senior Vice President, Business and Legal Affairs

-- The Cielo Group, Inc., Dean Macri, President

-- Enpocket, Mike Baker, President and Chief Executive Officer

-- Entertainment Studios, Byron Allen, Chief Executive Officer and Chairman

-- FremantleMedia, Keith Hindle, Vice President Integrated Marketing and Interactive, Americas

-- GoTV, Thomas Ellsworth, Chief Strategy Officer

-- iHollywood Forum, Michael Stroud, Founder

-- InfoSpace, Kieve Huffman, Vice President, Content

-- Infospace, Stephen Davis, President, Mobile Media and NATPE, Co-Chairman

-- Interactive Television Alliance, Allison Dollar, Co-President

-- KCAL & KCBS, Jeff Proctor, Consultant

-- Kargo, Harry Kargman, Chief Executive Office

-- The Management Network Group, Inc., Andrew Cole, President, Strategy

-- mBlox, Brian Johnson, Vice President, Business Development

-- Microsoft TV, Philip Corman, Director, Worldwide Partner Development

-- Mobile Media North America, Steinar Svalesen, Executive Vice President and General Manager

-- MobiTV:

-- NBC Mobile, Salil Dalvi, Vice President, Wireless Platforms

-- Nellymoser, Inc., Daniel West, Vice President, Marketing

-- News Corp., Lucy Hood, Senior Vice President, Content and Marketing and Fox Mobile Entertainment, President

-- Nokia, Mark Selby, Global Vice President, Multimedia Business Programs

-- The Opportunity Management Company, Brian Seth Hurst, Chief Executive Officer

-- News Over Wireless, Sam Matheny, General Manager

-- thePlatform, Ian Blaine, Chief Executive Officer

-- Proteus, Jeff Lee, President

-- MediaFLO USA, Inc., Michael Boyd, Senior Director, Programming

-- QuickPlay Media, Raja Khanna, Co-Founder and Chief Creative Officer

-- RealNetworks Inc., Michael McMurray, Director, Product Management, Video Services

-- SmartVideo, Richard Bennet, Chief Executive Officer and President

-- Sony Pictures Digital Sales and Marketing, Bill Sanders, Vice President, Programming

-- Starz Entertainment Group, William Hoagland, Vice President, Product Management

-- TV Guide, Rich Cusick, Senior Vice President and General Manager, Digital Media

-- Television Week, Jon Lafayette, Senior Editor

-- TiVo Inc., Tishan Waymire, Director, Product Marketing, Advertising Division

-- txtstation Global, Matt Coleman, President and Founder

-- txtstation Global, Greg Hayes, Chief Executive Officer

-- txtstation Global, Robert King, Executive Producer

-- Wireless Week, Sue Marek, Executive Editor

-- WNI Network, Daniel Scalisi, Vice President, Media Services

-- YES Network, Ray Hopkins, Chief Operating Officer

Also included in this years event are feature presentations being given by SmartVideo, txtstation Global with txtstation's CEO Greg Hayes and Executive Producer Robert King, Texas Instruments, mBlox, Cielo Group and QuickPlay Media. Case Studies will be given by SmartVideo and Texas Instruments.

iHollywood Forum has also announced the first MoTV: Awards in partnership with Fun Little Movies, NeTV and The Mobile Media Company. Film and TV comedy star Eddie Griffin (Deuce Bigalow: European Gigolo) will present the Fun Little Movies Award for Best Comedy at the gala MoTV Awards presentation, which takes place on January 23 at 5:30 PM in the Mandalay Bay Resort, Las Vegas. Mobile Media's mobile video service is also making award entries available to video enabled phones via the wap site: http://mobilemediafest.com/wap . The Company will also be powering the text voting that will allow delegates to chose their favorite movie or clip while at the show. More Information is available online at www.funlittlemovies.com and www.mobilemedia.com

The NATPE 2006 theme is Digitize. Capitalize. Monetize. NATPE members who are registering for the 2006 Conference & Exhibition can register for Mobile ++ for the advance rate of $275 through January 20th. Single advance registration for Mobile ++ is $350. Onsite registration rates are slightly higher. Registration information can be found at www.natpe.org.

About iHollywood Forum, Inc.(TM)

Founded in 2000, Los Angeles-based iHollywood Forum, Inc.,(TM) produces cutting-edge roundtables and conferences about digital entertainment and mobile technology. The summits attract a diverse mix of Hollywood and Silicon Valley executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are typically moderated by top journalists and analysts. Other conferences produced by iHollywood Forum include the Mobile Entertainment Summit, Music 2.0, Impact! (entertainment marketing) and the Digital Media Summit. More information is available at www.ihollywoodforum.com.

About NATPE

NATPE is a global, non-profit organization dedicated to the creation, development and distribution of televised programming in all forms across all mature and emerging media platforms.

NATPE develops and nurtures opportunities, both commercial and educational, for the buying, selling and sharing of content and ideas.

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