Bumper2Bumper Media Wraps Merged SBC/AT&T Fleet

Completes initial phase of corporate rebranding project in record time

GREENVILLE, SC – January 5, 2006 -- Bumper2Bumper Media, a provider of innovative media solutions, including vehicle wraps and architectural graphics, recently played a key role in the rebranding of the freshly merged SBC and AT&T telecommunication brands.

Bumper2Bumper Media collaborated with Interbrand -- AT&T’s branding agency -- to introduce the new AT&T corporate logo to the marketplace. The project included 305 vehicle wraps across the United States, 600 large-scale identification banners shipped across the globe, and a landmark lobby mural for the company headquarters in San Antonio, Texas.

Bumper2Bumper Media was brought into the planning process several months before the November 21, 2005 formal merger announcement. Because of the intense security surrounding the merger announcement, the implementation of the vehicle wrap project, which covered 22 different markets, was required to take place at night in secured warehouses and be completed in only three days.

Dawn of a new identity: The premiere of the newly wrapped vehicles, unveiled on November 21st, 2005, created a new identity and visual vocabulary for the new AT&T brand.

Excellence is standard: In the SBC/AT&T initiative, Bumper2Bumper Media demonstrated the company’s ability to manage complex logistical challenges, including the flexibility to wrap in multiple locations simultaneously, perform nighttime installations, and handle large volumes within tight timelines.

“We were very pleased to take on the challenge presented by the new SBC/AT&T merger,” stated Bumper2Bumper Media President Phillip J. Day. “To play a part in the introduction of the new AT&T brand was an exciting responsibility for our team and one we took very seriously. We pride ourselves on our agility as a company,” said Day. “We like to think that there is no other company who could handle as challenging a project as this one with the kind of genuine care and concern we feel for our client’s needs. It is because of this that we were able to complete 305 remote installations in only three days with almost no fleet downtime.”

Memorable medium in the mix: Mobile advertising is a quickly evolving medium that allows companies to advertise for less cost than with traditional television, radio, print or outdoor mediums, and can target audience viewers by zip code or key events. Bumper2Bumper Media uses graphic materials, including vinyls, inks and laminates, from 3M, the leading supplier of large format print materials used in commercial graphics. Bumper2Bumper Media employs a staff of award-winning designers and production managers, to produce the images and creative displays. An in-house staff of 3M and UASG certified installers manage on-site installations.

According to Cox Communications/Eagle Research, 48% of polled survey participants viewed car wraps as the most unique advertising medium available; car wraps and television ads were viewed as the two most memorable mediums; and 47% of 18-34 year olds surveyed found car wraps especially memorable.

“Companies like SBC have, for several years, appreciated the opportunity to add this distinctive and cost-efficient marketing tool into their mix. It’s a unique way to build consumer loyalty by delivering their message directly to an enormous audience of potential customers,” continues Phillip Day. “It just makes good business sense for companies to make maximum use of their vehicle fleets by having them work as an effective marketing tool. This mobile messaging medium snags the attention of those who just don’t have time to read a paper or watch the television news,” continues Day. “Because of its’ affordability and maximum exposure potential, fleet advertising is a wise investment for any business’ advertising budget.”

About Bumper2Bumper Media, Inc.: Bumper2Bumper Media was recently chosen as South Carolina’s second fastest growing company. It is the premier provider of fleet and promotional wraps in the United States and includes SBC Communications, AT&T, Inc., Verizon, Sprint, Alltel and the Southern Companies among its clients.

About Interbrand: Interbrand, the leading brand consultancy and authors of the annual ranking of The 100 Top Global Brands, published by BusinessWeek, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses. For more information about Interbrand, visit www.Interbrand.com.

About the New AT&T: The new AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the new AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long-distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 52 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.TheNewATT.com

[ Back To TMCnet.com's Homepage ]