Aperio CI to Feature Customer Retention and Acquisition Solutions at Upcoming INTERNET TELEPHONY Conference & EXPO East 2006 in Fort Lauderdale, Florida
Ronkonkoma, NY January 4, 2006 — Aperio CI, a leading provider of data driven marketing solutions for customer-facing enterprises, today announced it will exhibit its latest applications—Visual Bill Manager and Smart Save—at TMC™’s INTERNET TELEPHONY® Conference & EXPO East 2006, January 24-27, 2006 at the Broward County Convention Center in Fort Lauderdale, Florida. INTERNET TELEPHONY® Conference & EXPO is the nation’s premier event for showcasing leading cost-saving and cutting-edge IP telephony products and services.
“Aperio CI’s participation at INTERNET TELEPHONY® Conference & EXPO is a primary reason why this show is widely recognized as the industry’s #1 venue to test, compare, and learn about the benefits and cost-savings inherent in IP telephony products and services,” said Rich Tehrani, TMC President and conference chairman. “The evolution in this industry has been monumental and it still continues to grow. We are proud to have Aperio CI and its data driven marketing solutions as a key part of this year’s program.”
Since its inception in 1990, Aperio CI has evolved into one of the foremost providers of customer retention and acquisition solutions for businesses. Using proprietary software, Aperio CI collects comprehensive transactional data of individual customers that evaluates the efficiency of recent marketing programs, and builds models that enable clients to reliably predict customer behavior regarding new product and service offerings, pricing and other incentives. In addition, Aperio CI’s solutions also enable clients to accurately gauge the vulnerability of customers to competitive marketing tactics.
”As more and more service providers look to launch VoIP services to the consumer and enterprise market, they should carefully examine the specific pain points for the markets they are trying to address,” explained William J. (Duffy) Mich, chairman and chief executive officer, Aperio CI. “Many well-intentioned providers enter a market thinking that price is the primary driver for a specific product or service, when in fact, the customer may be most interested in the quality of service they are receiving, ease of billing, or any number of other factors that may motivate purchasing behavior. For over 15 years, Aperio CI has developed advanced technology that enable service providers to better understand and predict their customers’ behavior, resulting in more revenue, higher retention rates, and increased profitability.”
For additional information on Aperio CI, please visit our Web site at www.AperioCI.com. For more information about INTERNET TELEPHONY® Conference & EXPO, please visit www.itexpo.com.
About Aperio CI
Aperio CI is regarded as a leading provider of advanced analytics solutions that empower service providers to maximize revenue and profitability. Aperio CI applies proprietary software applications and techniques to a client’s complete transaction records, creating a detailed view customer usage and/or purchasing behavior. By integrating that model with a comprehensive database of market and competitive intelligence, Aperio CI enables clients to develop and execute innovative and targeted marketing programs that acquire new customers, retain existing ones, increase customer satisfaction and ensure more profitable performance. Aperio CI is based in the New York area, with an office in Atlanta. For more information, please visit www.AperioCI.com.
Technology Marketing Corporation (TMC) publishes two print magazines: Customer Inter@ction Solutions, and Internet Telephony; five digital publications, SIP Magazine, Speech-World, WiFI Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications TMCnet.com, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC also produces The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.
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