[December 19, 2006] Morgan Lane Updates Marin Offices with an Innovative New Client Services Tool and New Realtors Tweet ROSS, Calif. --(Business Wire)-- Morgan Lane, a real estate brokerage company specializing in luxury properties in Northern California, has announced the addition of Transaction Concierge services to its Marin County offices, as well as the hiring of three new Realtors. The changes are part of the company's overall expansion which includes the opening of two new Marin County offices in less than six months, and reflects the robust status of the luxury real estate market. Tracy and Mark McLaughlin, the managing principals of Morgan Lane Marin, have introduced the Transaction Concierge to both the new Marin office in Belvedere, which opened in October 2006 and the recently expanded office in Ross. Transaction Concierge is a state-of-the-art transaction management and client services tool that brings more confidence to the buying or selling process while reducing the risk associated with important paperwork regarding pre-closing activities. The service provides clients, agents, escrow officers, inspectors and appraisers with 24/7 access to relevant contacts, documents and critical dates, and allows clients the flexibility to review documents from their home, office or even while traveling. Automatic e-mail notifications remind those involved in a transaction of both important milestones and associated critical deadlines. If a Morgan Lane Marin client chooses to postpone a review of the file while on vacation, the consolidated document management system makes it more manageable to catch up by providing either date or function-related review windows, complemented by automated check lists. The service also makes post-closing reviews easy to read. "The Transaction Concierge takes the typically tedious 'paper-work' of real estate to a whole new level of organization," said Mark McLaughlin, managing principal of Morgan Lane Marin. "This is ideal for clients on the run or anyone who prefers the use of technology to manage documents. We've also found the time dedicated to reviewing and organizing paperwork can be reduced by as much as 50 percent." Since Morgan Lane formed a joint venture with Mark and Tracy in July 2006, the Marin offices continue to bring a substantial amount of business, indicating that luxury real estate is not experiencing the dramatic downturn seen in other real estate markets. Tracy--Marin's #1 real estate agent--has closed $75 million in transactions year to date. As a further indication of its growth in Marin, Morgan Lane recently hired three new Realtors. Theresa Coleman, Marin County's Top Agent for the last three years, has joined the Belvedere office. Karen Fairty also joined the Belvedere office on November 1, 2006. Previously, she was a top commercial agent with The Staubach Company in San Francisco and was also a top performer at San Francisco's Hill & Company. In the Morgan Lane Ross office, Rick Keeffer, CCIM and CRS, was recently hired to focus on San Rafael and Novato. The success of the two new Marin County office is reflected in the nearly $110 million in closed sales by Morgan Lane Marin agents for 2006. In addition, Morgan Lane Marin agents have more than $22 million in sales scheduled to close in January 2007. "Although we are essentially a newcomer to Marin, Mark and Tracy's reputation and their high level of service has ensured that our first ventures into this area has been very well supported," said Mike Silvas, co-owner of Morgan Lane. "Their expanded team comes with high regard and will only push the brand farther as we establish ourselves in Marin for the long-term." The expansion in Marin follows closely with the company's expansion in other Northern California markets. Morgan Lane recently opened a second Yountville office in the middle of Napa Valley's Wine Country. The new 2,600-square-foot location is overseen by one of the company's top Realtors, Cyndi Gates, and features state-of-the-art technology designed to help home buyers have easy access to viewing Morgan Lane's inventory. In addition to the two Marin offices, the brokerage has eight other offices throughout the Napa/Sonoma Wine Country and the Monterey/Carmel Peninsula. Morgan Lane is headquartered in Napa, CA. For more information call 800-511-1030, email [email protected] or visit www.morganlane.com. For more information on Morgan Lane Marin, please contact Mark A. McLaughlin, 415-457-8200 or [email protected] About Morgan Lane Morgan Lane is a premier, luxury real estate firm in the Napa and Sonoma Wine Country, Marin and the Carmel/Monterey Peninsula. Today, the Company consists of eight offices in Napa, Yountville, St. Helena, Sonoma, Ross, Santa Rosa and the Carmel Valley, with 70+ full-time realtors servicing more than 30 communities. Morgan Lane's slogan - "The Fine Art of Fine Property" - describes its philosophy and the basis on which the company operates with unique marketing and advertising strategies that set the company apart. Personalized services and extensive marketing programs are provided to every client regardless of price and needs. [ Back To TMCnet.com's Homepage ]