[November 09, 2006] Paul Caplan Named Chief Sales Integration Officer for Cygnus Business Media Tweet FORT ATKINSON, Wis. --(Business Wire)-- Cygnus Business Media, a leading, diversified business-to-business media company, announced today that SecurityInfoWatch.com Publisher Paul Caplan has been named chief sales integration officer. The newly created position will allow the company's print, expo and interactive divisions to develop strong, integrated digital marketing opportunities across all media platforms. In September, Cygnus employed its digital technology infrastructure by videotaping exhibitor interviews on the show floor of EMS EXPO/Firehouse Las Vegas, packaging them into online product demonstrations and posting them on Firehouse.com. Similar strategic initiatives are planned for upcoming 2007 shows. "Paul has a great grasp of the role each media plays within its respective market and the ability to utilize their strengths to build revenue developing marketing programs for our customers," says Cygnus Business Media co-CEO Tony O'Brien. "That perspective is invaluable as we move forward." Caplan has been working in the business-to-business publishing arena since 1984. He joined Cygnus in 2004, guiding the launch of SecurityInfoWatch.com while managing sales, editorial and production and building the site into one of the most influential in the security industry. During its first year, it was recognized as Best New Web Site by the American Society of Business Press Editors (ASBPE). Prior to joining Cygnus, he was publisher of TechLinks Media, a bi-monthly magazine, daily electronic newsletter and website. He also served as publisher of two trade magazines at Intertec Publications (now Prism), where he was responsible for managing content and ad sales for three websites. At Hart Publications, Caplan began as marketing director of the company's newsletter division, eventually serving as group publisher managing three magazine staffs and two conferences. "When marketing to a group of professionals, using digital enhancements and rich media means a more engaged viewer who stays connected for substantial periods," says Caplan. "Cygnus' leading media properties have a strong audience that is receptive to more advanced communications. This translates into significant opportunities for our marketers to brand and sell their products." Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. [ Back To TMCnet.com's Homepage ]