CRM Vendor Surado Announces CTI Support

Surado Solutions, a CRM vendor to SMBs, has announced the support of Computer Telephony Integration with ShoreTel (News - Alert) IP PBX (News - Alert) telephone systems.

Providing out of the box integration is critical for any business using CRM systems today, Surado officials think, so towards that end they company has increased its integration feature set with third party applications and systems.

With CTI integration to ShoreTel telephone systems, when an incoming call is directed to an extension, Surado CRM CTI application residing on the computer is automatically alerted and pops up the Surado CRM Contact Screen for the person calling in. A variety of features are then available to the end user -- to continue working on the Surado CRM system, to put the contact on hold or to transfer to another extension.

Sundip R. Doshi, Surado CRM CEO said as more and more businesses move towards an IP based telephone system, "having tight integration between telephone systems and CRM applications is critical."

Surado plans to release seamless integration to other popular IP based telephone systems in the next year as demand for CRM and CTI continues to increase.

Last year when Surado jumped into the SMB CRM market they released a CRM suite with "all the features and functionality found in a typical contact management package such as ACT! or Goldmine, plus much more," according to company officials at the time.

"We identified a significant gap in the market," said Doshi last year, "a small business trying to move from a basic contact management product averaging $200-300 a user, to a true CRM package generally priced closer to $1,500-$3,000 per user may suffer sticker-shock. Surado Small Business CRM provides an excellent entry package to help bridge that gap." 

Surado was offering a trade-in credit for customers who move to its Surado CRM Enterprise product, which targets the 11-1,000 user market. 

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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