Brainshark enables iPipeline to accelerate lead-flow and increase sales effectiveness

SAN FRANCISCO � salesforce.com Dreamforce Conference - October 9, 2006 � Brainshark, Inc., the leader in on-demand communications that enable sales and marketing effectiveness, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced that iPipeline has deployed Brainshark via the salesforce.com AppExchange. The integration of Brainshark and salesforce.com accelerates marketing and sales functions, providing actionable information that directly impacts sales effectiveness. Brainshark for AppExchange is immediately available for evaluation and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce �06, salesforce.com�s User and Developer Conference.

�All of our sales and marketing information is centered in Salesforce,� said Larry Berran, President and CEO, iPipeline. �The ability to access Brainshark to deliver closed loop marketing campaigns with immediate delivery of leads to our sales team is extremely valuable to us. The integration allows us to initiate warm conversations because we know which of our customers, prospects, and suspects have listened to our important messages � all from within the Salesforce desktop.�

With Brainshark, marketers, sales reps and other users can easily send on-demand presentations to their prospects or customers from within any Salesforce contact record. Sales reps receive instant notification back to Salesforce once the presentation has been viewed by the prospect or customer with in-depth viewing details on which section or topic was viewed, and can be prompted to follow up with a reminder task. Dashboard views provide sales reps, marketers, and management with insight into how important company messages are being delivered and received throughout the sales process and by whom. Brainshark accelerates sales processes by enabling more effective, powerful communications that are convenient for prospects and customers to view, and by giving sales organizations actionable information so they can better target their follow-up activity, and measure the level of prospect engagement.

�Brainshark�s solutions are proven to increase sales and marketing effectiveness,� said Joe Gustafson, CEO, Brainshark, Inc. �Coupled with salesforce.com�s market leading CRM capabilities, companies like iPipeline are able to maximize the effectiveness and value of their marketing efforts and can see the process working in terms of more and better leads and an accelerated sales cycle.�
Brainshark for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world�s first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.
Apex is salesforce.com�s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com�s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com�s own developers.
�Brainshark for AppExchange allows marketers or sales reps to easily deliver targeted and powerful content to prospects and customers,� said Matt Holleran, vice president, AppExchange partners, salesforce.com. �Salesforce.com customers can immediately gain greater insight into their prospects� interests and needs and better focus sales activity and marketing messages.�

About Brainshark, Inc.
Brainshark, Inc. is the leading provider of on-demand communications that enable sales and marketing effectiveness. The company�s patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today�s global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.

For more information, visit www.brainshark.com.

About iPipeline
iPipeline provides insurance companies and distributors with point of sale tools enabling producers to market, sell, and transact insurance faster. These web-based tools give producers access to iPipeline�s aggregated content databases that include over 1,200 annuity, disability, life and long term care insurance products.

iPipeline�s customer network connects over 850 wholesalers, banks and broker-dealers with over 125 insurance companies making life easier for their 250,000+ producers to increase premium production.

iPipeline�s suite of tools include forms libraries (including smart, electronic, online/offline, wizard based fillable forms), real time quotes (including web based illustration software), product information, field underwriting support, and other web-based services. iPipeline�s tools can be used on a stand-alone basis and integrate easily into customer websites and workflows to power a compliant, branded end-to-end solution.

For further information, visit us at www.ipipeline.com, or email us at sales@ipipeline.com or call 800-758-0824.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company�s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com�s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com�s industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com�s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

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Salesforce.com is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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