[October 05, 2006] ReelzChannel.com Chooses Ratchet For Technical Leverage Tweet MINNEAPOLIS --(Business Wire)-- Ratchet, formerly misyscorp, launched ReelzChannel.com on Sept. 27, 2006 to coincide with the ReelzChannel national cable channel launch. The site is the internet presence for the cable channel created by Hubbard Broadcasting featuring news, programming and community forums focused on movies. In addition to announcing their recent work for ReelzChannel.com, Ratchet also unveils its new name and brand identity created in partnership with Duffy & Partners, the internationally recognized branding and design firm based in Minneapolis. The new brand identity is being rolled out in Ratchet's branding and communication materials and can been seen at their new website: www.ratchet.com. "Ratchet was selected from a national list of Internet development companies, because of their willingness to deliver our aggressive set of functionality within a very tight timeline," said Eric Paradis, director of website design and development at ReelzChannel. "They provided us the best balance of strong backend development, with a refined understanding of interface design. Very few companies could have delivered ReelzChannel.com (http://www.reelzchannel.com) and Ratchet did it on time, on budget, while maintaining an enjoyable and professional partnership." Ratchet worked feverishly over the past two months to complete the ReelzChannel.com site development and meet the aggressive launch date. The site was developed in record time using a .NET framework integrated with data driven Flash components. This cutting edge technology sets ReelzChannel.com apart from existing movie sites by providing full screen movie clips, critic and user movie reviews and a personalized interactive user experience. "We knew right away that ReelzChannel.com would be a great project for us. The site demanded precise technical engineering to sustain a large volume of users and combine vast amounts of data and video into a unified experience," said Mark Hines, technical account manager at Ratchet. "At the same time the site had to deliver on a lofty brand promise: to change the way users consume movie information online. Our unique combination of engineering know-how and brand focus were key to a successful launch." The original Ratchet team has worked together for over seven years and formally founded Ratchet in 2004. The team is comprised of top-notch software developers focused on creating in-depth technical solutions for their clients. Ratchet's proven development methodologies, veteran staff, and deep list of project work sets them apart in the interactive market. "We have had the good fortune to partner with the Ratchet team on a number of interactive projects for shared clients, including International Trucks, The Islands of the Bahamas, Thymes and Cornerstone Capital", said Eric Block, managing partner of Duffy & Partners. "In each case, our clients have been extraordinarily pleased with the results, not only because Ratchet understands how to create a dynamic and reliable interactive customer experience but because they truly understand and contribute to the business and branding objectives behind every initiative." About Ratchet Ratchet, formerly misyscorp, is a technology solutions company that works with creative organizations to deliver innovative, design-driven, interactive solutions that both move their client's brand forward and positively affect their bottom line. Creative partners choose Ratchet for their knowledge of brand marketing and commitment to pixel-perfect execution. Ratchet has proven invaluable to clients looking to gain a competitive advantage through highly integrated, flawlessly executed technology projects. Clients have included, among others, The Islands of The Bahamas, Thymes, International Truck and Engine Corporation and marketing partners such as Fallon Worldwide, Carmichael Lynch and Duffy & Partners. Additional information can be found at www.ratchet.com. About Duffy & Partners Duffy & Partners believes stronger, smarter design multiplies a brand's value in the marketplace. Founded in 1984, Duffy has established a reputation for using compelling and strategic design to build brands. Duffy's award-winning work spans all design disciplines from corporate identity, brand identity, packaging design, mew media, and environmental design. Clients have included, among others: Coca-Cola, The Islands of the Bahamas, Jim Beam, Kellogg's, McDonald's, St. Paul Travelers, Sony, Starbucks, The Susan G. Komen Breast Cancer Foundation, The Thymes, and Toyota. Additional information can be found at www.duffy.com. [ Back To TMCnet.com's Homepage ]