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Second Rule LLC Ramps Up Hospitality Industry Commitment
[September 14, 2006]

Second Rule LLC Ramps Up Hospitality Industry Commitment


PHILADELPHIA and SAN DIEGO, Sept. 14 /PRNewswire/ -- Second Rule LLC, a provider of broadband gateway products, today announced that it has issued a strategic statement of direction in response to unprecedented demand for its IP3 NetAccess broadband gateway products in the hospitality sector. The statement designates hospitality as a key industry sector in the company's development plans. IP3 Networks products provide a wide variety of access control management solutions for wireless and wired broadband networks.



"Hospitality is our core industry, we see significant opportunities for growth," said Dayna Kully, IP3 Networks' vice president, sales and marketing. "Our sophisticated NetAccess technology platform has enjoyed worldwide popularity, and is well-positioned as a compelling solution with solid revenue opportunities for our hotel and integrator partners alike that are looking to offer secure, visitor-based networks. We now are in an excellent position to aggressively grow our hospitality-related business and expand innovative development, which hotels and channel partners can leverage to differentiate their respective offerings, generate revenue, and realize operating efficiencies that lower costs."

"We plan to substantially strengthen IP3's already solid standing in the hospitality sector," said Andrew Marshall, Second Rule's president and CEO. "We already provide best-in-class reliability and support for our products, and have received a very positive response from our key hospitality industry customers, including Starwood Hotels & Resorts, Teledex, and Tomen Cyber- Business, to name a few. We have seen a strong increase in order activity since our acquisition of the IP3 NetAccess product line, and we're anticipating even greater increases in sales volume as our current and new customers learn our future expansion plans. Our goal is to be the leader in the hospitality broadband gateway market, and our first step is to honor all current IP3 NetAccess warranties and customer agreements. The next step will be to work with our customers to strategically enhance NetAccess' capabilities to increase market share. The hospitality industry will be a primary factor in determining the future functionality of the NetAccess products."


About Second Rule LLC
Second Rule LLC, through its acquisition of the assets of IP3 Networks is a leading provider of access control management products for broadband wireless and wired networks. IP3's NetAccess family of access control and billing gateways provides highly customizable provisioning, authentication, and network security services that enable hospitality properties, public venues, service providers, and enterprises to manage and control both public and private broadband services. With offices in Philadelphia, Pa., and San Diego, Calif., Second Rule LLC is a nationwide, privately held and financed corporation. For more information, visit http://www.ip3.com/. To find out more about the benefits of IP3 NetAccess, contact IP3 by email at [email protected] or by calling 800-388-5262 toll-free inside the USA, or +1-858-876-0146 internationally.

IP3 Networks(R) is a trademark of Second Rule LLC. Other company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.

For further information:

Contact: Jerry Daly
Phone: 703-435-6293
[email protected]

Second Rule LLC

CONTACT: Jerry Daly, +1-703-435-6293, [email protected], for SecondRule LLC

Web site: http://www.ip3.com/

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