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Avid Announces Back-to-School Promotional Offer For Students
[August 23, 2006]

Avid Announces Back-to-School Promotional Offer For Students


(Comtex Business Via Thomson Dialog NewsEdge) TEWKSBURY, Mass., Aug 21, 2006 (Collegiate Presswire via COMTEX) --Avid Technology, Inc., today announced the launch of its Back-to-School promotion - a campaign designed to give students access to the professional video, audio, and 3D character animation tools used by industry pros, at student-friendly prices. Through September 30, 2006, students who purchase Avid Xpress(R) Pro Academic, Pro Tools(R) Academic or SOFTIMAGE(R)|XSI(R) Academic software and register their product online, will automatically receive Avid's "Industry All-Access Pass." The pass will enable them to receive free prizes and discounts on third-party software, and provide them with the unique opportunity to interact with industry professionals. Additionally, with no purchase required, students can enter a contest for a chance to win one of the following grand prizes: roundtrip airfare and red-carpet treatment to a prestigious industry awards ceremony - either the 2007 A.C.E. Awards in Hollywood, or the 2007 Game Developers Awards and Convention in San Francisco; or an audio production suite valued at $5,000 USD.



"Our tools continue to be the gold standard for content creation professionals in Hollywood, broadcast news, independent film, animation, and music production," said Steve Chazin, director of education and new markets at Avid. "This Back-to-School offer not only provides tomorrow's professionals with a cost-effective way to own a copy of the same software used on Academy Award(R), Grammy(R), and Emmy(R)-winning projects, it also connects students with industry insiders. Free software and prizes are always valuable, but the opportunity to get career advice from pros like Liz Bronstein, show runner and producer of American Inventor and Pat Barnett, editor of The New Adventures of Old Christine and, Everybody Loves Raymond, is priceless. Our goal with this program is to provide students with the best storytelling tools, and at the same time, put them on the best path to a rewarding career."

Students who purchase Academic software and receive Avid's "Industry All-Access Pass" will have exclusive opportunities that include:


* Receiving discounted and free third-party products from companies such as G-Tech, Serious Magic, SmartSound, FinalDraft, Sorenson Media, PowerProduction Software, and PerspectX;

* Communicating with select film, television, music, and animation professionals, via e-mail;

* Having a chance for an industry professional to visit their school; and,

* Receiving a free copy of "The Movies," an interactive video game that simulates building your very own movie studio.

To be eligible for Avid's "Industry All-Access Pass," participants must purchase one of the following products by September 30, 2006 from an authorized Avid reseller and register the software by October 31, 2006:

* Avid Xpress Pro Academic software, which offers professional video, audio, film, effects, and DVD authoring tools in one box for $295 USMSRP per license;

* SOFTIMAGE/XSI Academic character production software, priced at $295 USMSRP; or,

* Pro Tools Academic software, starting at $149 USMSRP.

For more information on any of these products, visit: http://www.avid.com/solutions/education/products.asp. For more information on the Back-to-School Program, visit: www.avid.com/backtoschool. For a list of qualified Avid resellers, visit: http://www.avid.com/solutions/education/purchaseOptions.asp.

No purchase is necessary to enter or win the contest. Complete contest rules are available at: http://www.avid.com/contestrules/IndustryConnections.pdf.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy, and Emmy award-winning products and services, please visit: www.avid.com.

(C) 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. Contest void where prohibited by law. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Film Composer, Avid Xpress, SOFTIMAGE, Digi 002, M-Audio, Axiom, Digidesign, Pro Tools and XSI are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer(R) system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Toolsdigital audio workstation. Oscar and Academy Award are trademarks and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Amy Peterson
Avid Technology
978-640-3448
[email protected]
http://www.avid.com/backtoschool
http://www.avid.com/solutions/education/products.asp

(C) Copyright 2006 Avid Technology, Inc. & Collegiate Presswire. All Rights Reserved.

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