[August 07, 2006] Crisp Wireless Selected to Deliver Mobile Content for Tribune Interactive News and Information Sites Tweet NEW YORK --(Business Wire)-- Aug. 7, 2006 -- Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that it has been selected to provide the content management, delivery, and application development platform for the mobile news and information sites of Tribune Interactive (TI), a subsidiary of Tribune Company (NYSE:TRB). Tribune Interactive operates leading news and information sites in 25 major markets, including 10 of the top 12 in the country. In addition to the mobile versions of TI's major news websites - including latimes.com, chicagotribune.com, and newsday.com - Crisp will enable delivery of the mobile versions of hoyinternet.com, the Spanish-language website, Metromix, a guide to entertainment in Chicago, and other TI brands. Crisp's mLogic(TM) Media platform enables a clean, user-friendly mobile experience, enabling the wireless sites to be viewed on hundreds of types of cell phones by millions of users. Users of sites powered by mLogic(TM) can view images, share articles via email, rate content, participate in polls and search both current news and archived content. "Tribune Interactive is committed to serving consumers with high-quality news, information and entertainment where, when and how they want it, which increasingly includes access through mobile devices," said Dan Hess, Tribune Interactive vice president/strategic marketing. "Crisp's reliable technology helps us deliver a rich mobile experience for our consumers, and value to advertisers that want to reach them." As online and mobile advertising continues to grow in the U.S., newspaper groups are seeking new avenues for their readers and advertisers. According to Borrell Associates, local advertisers spent an estimated $4.1 billion in local media during 2005. "Consumers are taking an active role in managing a mix of media options that best satisfies their personal interests, lifestyles and preferred mode of interaction. Tribune Interactive's commitment to provide mobile content expands the options for consumers, allowing them to interact with newspaper content while 'on the go' via their mobile devices in addition to the print and Web editions," said Boris Fridman, CEO of Crisp Wireless. Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management. About Crisp Wireless Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com. About Tribune Interactive Tribune Interactive, a subsidiary of Tribune Company, manages the interactive operations of major daily newspapers such as the Los Angeles Times, Chicago Tribune, Newsday and their associated websites. National network sites owned with partners include CareerBuilder.com, Cars.com, Apartments.com, ShopLocal.com and Topix.net. With more than 50 websites overall, Tribune Interactive ranks among the nation's leading news and information networks. The sites attract more than 14 million unique visitors per month. NOTE TO EDITORS: If you would like a color photograph of Boris Fridman, CEO of Crisp Wireless, or screenshots of Crisp Wireless applications, please contact Chris Pfaff at 201-218-0262 or [email protected] [ Back To TMCnet.com's Homepage ]