Bloggers total 8.68 million in Japan, becoming influential+
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[July 03, 2006]

Bloggers total 8.68 million in Japan, becoming influential+

(Japan Economic Newswire Via Thomson Dialog NewsEdge) TOKYO, July 4_(Kyodo) _ The number of people operating blogs on the Internet totaled 8.68 million in Japan at the end of March, with their word-of-mouth information becoming increasingly influential in defining consumer trends, the government said Tuesday.



The 2006 white paper on telecommunications was presented to the Cabinet by Internal Affairs and Communications Minister Heizo Takenaka.

A blog, short for weblog, is a personal website updated frequently with links, commentary and anything else users like. It can be readily built and is often run by individuals.



The report noted that blogs, which allow consumers to actively publish information, and social networking services, membership-based web-communities for building social networks, are becoming increasingly popular.

As of the end of March, the number of people operating blogs increased 2.6-fold from 3.35 million a year earlier, and that of SNS users surged 6.5-fold to 7.16 million.

The report said consumers typically use the Internet to gather information on products, adding that 60 percent or more people study about products from blogs and other Internet sources before they purchase them, in addition to using Internet shopping sites.

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