TMCnet News
Touch Clarity Announces Appointment of Jeffrey Clayton to Vice President of Regional Sales; Digital Advertising Veteran and Former Vice President of Sales at DoubleClick to Oversee Customer Acquisition and RetentionBOSTON & LONDON --(Business Wire)-- June 29, 2006 -- Touch Clarity, a leading provider of on-site behavioral targeting solutions for enterprise web channels, today announced that Jeffrey Clayton, digital advertising industry veteran and former vice president of sales at DoubleClick North America, has joined Touch Clarity as vice president of regional sales. In this newly created position, Clayton will oversee customer acquisition and retention in multiple verticals. Clayton brings to Touch Clarity more than 16 years of sales and marketing consulting experience. At DoubleClick, Clayton played a critical role consulting with clients on marketing automation technology and business organizational and process design with respect to multi-channel marketing, marketing analytics, marketing resource management, and campaign management. "Jeffrey has an outstanding track record of success maximizing his clients' digital marketing investments," said Richard Wolinski, executive vice president of global sales and marketing at Touch Clarity. "In North America, where we continue to make impressive progress, Jeffrey will be working to advance our business by developing and advancing key relationships with enterprise marketing leaders." "I am excited to be joining Touch Clarity at a time when the company's drive toward expanding their customer base into North America is a top priority," Clayton said. "I look forward to applying my combined experience in online and offline marketing consulting in tandem with Touch Clarity's on-site behavioral targeting platform to help customers implement smarter and more effective online marketing strategies that yield a quantifiable improvement in their marketing investment." Before joining DoubleClick, Clayton spent 12 years with EDS, a global technology services company, and worked as a marketing automation and technology consultant on numerous marketing platforms and applications for both online and offline direct database marketing customers in a wide variety of market verticals. About Touch Clarity Touch Clarity is the global leader for on-site behavioral targeting solutions, enabling enterprise web sites to automatically and dynamically deliver the most relevant and compelling content to every web visitor, which results in dramatic marketing and business performance lift from key web site real estate. Touch Clarity improves visitors' web experiences by delivering the most interesting and engaging content, promotions, and calls to action simply based on anonymous web analytics data and web visitor behavior. Pioneering the category in 2000, Touch Clarity uniquely combines the most sophisticated advancements in real-time predictive modelling, data mining and machine learning, along with tried and true direct marketing principles, to achieve this completely measurable and substantial business performance lift. Touch Clarity's clients include industry leading websites such as MSN, HSBC, BT (British Telecom), Lloyds TSB, Barclays, and Thomson (TUI). Touch Clarity is a privately held company based in Boston, Massachusetts, and London, United Kingdom. For more information visit www.touchclarity.com. |
