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| [June 26, 2006] |
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RadCru.com and Inertia Beverage Group Enter Wine Marketing Partnership; RadCru to Take Advantage of Inertia's 265 Wine Clients
NAPA, Calif. --(Business Wire)-- June 26, 2006 -- Inertia Beverage Group (IBG) and RadCru.com announced today a marketing partnership whereby IBG will play a key role in sourcing hard-to-find, high caliber wines for the new "one-wine-a-day" marketplace. Launching in July, RadCru.com will deliver wine lovers one compelling wine offer per day.
RadCru.com is a micro-marketplace offering just one artisan wine per day. Each wine goes live at midnight and is available for 24 hours or until sold-out. RadCru.com will present 313 wines per year -- 5 daily offers per week, with each Friday offer also sold over the weekend. IBG will work with its extensive base of winery clients to provide RadCru's members with a continuous stream of great daily wine offers. A selection of IBG participating wineries includes Brooks Winery, Cornerstone Cellars, Luna Vineyards, Medlock Ames, McDowell Family Vineyards and Titus Vineyards.
New Sales Channel for Inertia Clients
IBG is the leading provider of direct sales systems to the wine industry with more than 265 brands using its REthink Wine Engine system to market and sell wine on-line. By partnering with RadCru.com, IBG gives its clients another new method of directly connecting with consumers and fulfill its mission of being a marketing arm as well as a source of cutting edge direct sales systems for wineries.
"RadCru.com is exactly the kind of forward-thinking marketing partner we want to be associated with," said IBG President Paul Mabray. "RadCru.com's 'one-wine-a-day' formula is a compelling method to present artisan wines to an avid audience and we believe they're the company to perfect this unique sales channel."
RadCru.com Launching July 10
Founded by veterans of the wine and spirits industry and online auctions, RadCru.com will launch July 10th. Wine lovers looking for a great offer on fine wines can visit the site daily at www.radcru.com or can sign up for daily e-mail updates.
"To keep wine lovers coming back to RadCru we must offer them a consistent source of outstanding wines, which is what led us to partner with Inertia," says Jeff Playter, RadCru.com co-founder. "Inertia's impressive portfolio of brands and the seamless shopping experience of their software will help make RadCru.com the best site of its type on the Internet."
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