|
Ronaldinho is Lenovo ambassador
(Malay Mail Via Thomson Dialog NewsEdge)LENOVO Group Limited announced that Ronaldo de Assis Moreira, otherwise known as Ronaldinho Ga?cho, has been named a Lenovo Worldwide Brand Ambassador.
Ronaldinho, the Federation Internationale de Football Association (FIFA) World Player of the Year for two years running, currently plays for Barcelona and the Brazilian national team and is expected to play a key role in Brazil's defense of its World Cup title when the tournament begins on June 9, 2006.
Ronaldinho will be featured in worldwide product advertising campaigns and promotional activities for the recently announced Lenovo-branded notebook and desktop PCs.
"Through innovation and excellence in customer service, Lenovo is building a global brand that we believe customers will recognise and trust," said Deepak Advani, senior vice president and chief marketing officer, Lenovo.
"Ronaldinho brings world-class play and teamwork to the field, and he is always trying to improve his game.
These traits resonate well with us at Lenovo - we believe Ronaldinho represents our culture of innovation and our pursuit of excellence." Strengthening the ties between technology and sports, Lenovo earlier this year completed its first-ever sponsorship of the Olympic Games.
With more than 6,000 computing systems in place supporting the Torino 2006 Olympic Winter Games, Lenovo's flawless debut demonstrated that the world's third largest PC company is ready to compete on the world's largest stages and serve the world's most demanding customers with high quality products and reliable customer services.
"I am proud to be a Lenovo worldwide brand ambassador," said Ronaldinho.
"From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona's standings, technology and products provided by Lenovo have added value to my life as an athlete."
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
