Southern Company Shares Top Ranking in National Customer Satisfaction Survey
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[May 17, 2006]

Southern Company Shares Top Ranking in National Customer Satisfaction Survey

ATLANTA, May 17 /PRNewswire-FirstCall/ -- Southern Company today announced that it has received the highest ranking in customer satisfaction among U.S. electric service providers for the seventh consecutive year by the American Customer Satisfaction Index (ACSI). ACSI is a national economic indicator for customer evaluations of the quality of products and services available to household consumers in the United States.


(Logo: http://www.newscom.com/cgi-bin/prnh/20020207/SOCOLOGO )
Southern scored 80 out of a possible 100, tying the company with Duke Energy Corp. and Allegheny Energy, Inc. for first place honors. Additionally, Southern Company tied for the fourth highest ranking overall among all company sectors for the first quarter of 2006.
Companies in the survey are ranked by score based on customer responses in six key areas: perceived quality, customer expectations, perceived value, customer satisfaction, customer complaints and customer loyalty.
"Our financial success as a company is driven by the satisfaction of our customers," said Barbara Hingst, vice president, marketing services, Southern Company. "We work hard to provide our customers with the outstanding service, high reliability and competitive prices that have become hallmarks for our company. We're pleased to be recognized by our customers as a leader in the utility industry once again."
The recent first quarter survey results reported customer satisfaction scores for 15 industries: energy utilities, airlines, express delivery, U.S. Postal Service, newspapers, motion pictures, network/cable TV news, computer software, fixed line telephone service, wireless telephone service, cellular telephones, cable & satellite TV, limited service restaurants, hotels and hospitals.
With 4.3 million customers and more than 40,000 megawatts of generating capacity, Atlanta-based Southern Company is the premier energy company serving the Southeast, one of America's fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has earned the highest ranking among the nation's electric utilities in the American Customer Satisfaction Index for seven years in a row. Visit our Web site at http://www.southerncompany.com/.

Photo: http://www.newscom.com/cgi-bin/prnh/20020207/SOCOLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com


Southern Company

CONTACT: Lynn Wallace of Southern Company, +1-404-506-5333, or+1-866-506-5333, or media@southerncompany.com

Web site: http://www.southerncompany.com/

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