TMCnet News

Insight Enterprises Inc. Announces New Television Deal for Insight Bowl; Insight Bowl Inks Exclusive Broadcast Deal with the NFL Network
[May 08, 2006]

Insight Enterprises Inc. Announces New Television Deal for Insight Bowl; Insight Bowl Inks Exclusive Broadcast Deal with the NFL Network


TEMPE, Ariz. --(Business Wire)-- May 8, 2006 -- Insight Enterprises Inc. (Nasdaq: NSIT) ("Insight") announced today that the Insight Bowl has signed an exclusive, multi-year broadcast agreement with the NFL Network, the year-round television channel owned and operated by the National Football League.

This agreement gives the NFL Network exclusive broadcast rights for the postseason college bowl game sponsored by Insight. Several strategic changes, including new alignments with powerhouse Big XII and Big Ten conferences and a move to Arizona State University's Sun Devil Stadium, add to the excitement and value of this strategic sponsorship.

"We are looking forward to the many changing elements of this game -- moving into Sun Devil Stadium, welcoming the Big XII and Big Ten conferences and a new host television partner with the NFL Network," said Cathy Eckstein, chief marketing officer of Insight. "This new partnership helps elevate the Insight Bowl to one of the top postseason games in the nation."


The Insight Bowl will be the first postseason college bowl game to be featured on the professional football-dominated network, which touts itself as offering 24 hours a day, seven days a week, 365 days a year "football." As of May 1, NFL Network was available to 65 million U.S. homes with a total of 36 million subscribers; NFL Network also has distribution deals in Canada and Mexico.

"Insight is proud to support college football and to contribute to the postseason excitement by sponsoring a bowl game in Insight's hometown of Tempe," said Rich Fennessy, CEO of Insight. "We're pleased that our new partnership with the NFL Network will further enhance the visibility of the game -- it's good for college football, as well as for the city of Tempe and Insight."

The 18th Annual Insight Bowl, to be played at Sun Devil Stadium, will host the sixth selection from the Big XII and Big Ten Conferences. This year's game will be held on Dec. 29, 2006. For ticket information please contact the Insight Bowl ticket office at 480-350-0911 or 800-635-5748.

About Insight

Insight Enterprises Inc. is a leading provider of information technology ("IT") products and services to businesses in the United States, Canada and the United Kingdom. The company has approximately 4,000 teammates worldwide and generated sales of $3.3 billion for its most recent fiscal year, which ended Dec. 31, 2005. Insight Enterprises Inc. is ranked No. 570 on Fortune Magazine's 2006 "Fortune 1000" list. For more information about Insight Enterprises Inc., call 480-902-1001 in the United States or visit www.insight.com.

[ Back To TMCnet.com's Homepage ]