Syndicate IQ Announces New RSS Ad Serving Platform
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[April 26, 2006]

Syndicate IQ Announces New RSS Ad Serving Platform

DALLAS --(Business Wire)-- April 26, 2006 -- Syndicate IQ, a leading provider of syndication management services, today announced the first RSS ad serving platform that uniquely delivers ads when and where online content is accessed. The company's Trigon Engine ad serving module ratchets RSS advertising delivery and effectiveness to the next level.



Stuart Watson, CTO and founder, explains "We can now deliver ads within RSS readers regardless of which article an individual subscriber is viewing and which reader he or she is using. Currently, subscribers use different readers, making it difficult to get ads delivered. We can auto-format an ad based on the reader type as well as deliver ads to an article opened by an RSS subscriber."

Mike Rogers, president and CEO, adds "With the Trigon Engine, publishers actually utilize the growing RSS ad inventory by delivering advertising where readers are actively looking, listening, or watching - getting higher ROI for an advertiser expenditures."



The Trigon Engine integrates with existing web page ad serving systems centralizing reporting for publishers and advertisers. The ad serving module is currently in limited trials with Syndicate IQ customers. The solution will be more broadly deployed in the coming weeks.

About Syndicate IQ

Syndicate IQ empowers publishers and marketers to simply and effectively "manage, measure, and monetize" their syndicated text, audio, and video content. Syndicate IQ's Trigon Engine creates a one-to-one connection between the syndicator and the end consumer of syndicated content. Headquartered in Dallas, Texas, the company is privately funded and is located on the web at www.syndicateiq.com.

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