[April 10, 2006] PROFNET WIRE: BUSINESS & TECHNOLOGY: Brand Integrity/VoIP Tweet LEADS 1. Business: Entrepreneurs, Small Businesses are Going Global 2. Management: Consumers are Keeping a Closer Eye on Company Integrity 3. Management: Organization Design -- The Blueprint for Success 4. Management: Building the Capacity to Fly -- Organization Behavior 5. Management: Container Effect -- Corporate Values vs. Individual Beliefs 6. Media: TV Industry Struggles Against Digital Distribution Upstarts 7. Real Estate: Lakefront Homeowners Susceptible to Disputes 8. Tax Planning: Last-Minute Tax Planning for Individuals 9. Technology: Legal, Regulatory Framework Governing Broadband Business 10. Technology: Cheaper Alternatives for E-Mail Management, Recovery 11. Technology: Emergency Call Handling Requirements for VoIP Networks 12. Technology: Calculation Risk/Return of Compliance IT Investments LEADS 1. BUSINESS: ENTREPRENEURS, SMALL BUSINESSES ARE GOING GLOBAL. LAUREL DELANEY, president of GLOBETRADE.COM: "In the future, there will be two kinds of enterprises: those that go global and those that die. International trade increases sales and profits, enhances a company's prestige, creates jobs and offers valuable ways to level seasonal fluctuations. Unfortunately, many entrepreneurs and small businesses think that going global is too complicated and confusing. It does present an intimidating undertaking; yet in today's global market, it's the small business owners of the world who are busting borders, discovering unlimited potential for growth and changing the shape of the world economy." News Contact: Daniel Webber, [email protected] Phone: +1-404-262-3000 (4/10/06) 2. MANAGEMENT: CONSUMERS ARE KEEPING A CLOSER EYE ON COMPANY INTEGRITY. WILLIAM G. MCKENDREE, founder and partner at THE CLARION GROUP: "Alarmed by eroding company integrity in the face of corporate scandals, consumers are turning a more jaundiced eye to their business interactions. Just as a brand that delivers its promise can earn and maintain consumer trust, one that delivers inconsistent or poor results can undermine that trust. The customer sees consistent brand performance as an indicator of company integrity. Any CEO interested in lasting value and long-term company integrity must insure that the brand consistently delivers as promised. As a leader of the company, the CEO's own integrity could be at risk when that company makes a promise that it doesn't fulfill." News Contact: Kim Camire, [email protected] Phone: +1-860-232-3667, ext. 10 (4/10/06) 3. MANAGEMENT: ORGANIZATION DESIGN -- THE BLUEPRINT FOR SUCCESS. WENDY BROWN HELMKAMP, partner at THE CLARION GROUP: "Many business leaders are attempting to address today's challenges primarily through organization redesign. However, organization redesign by itself does little to affect business performance. It is akin to rearranging the window display without changing the merchandise inside. While putting on a fresh face may provide a hopeful sign, it often does not affect lasting change. Structure, in and of itself, is not an agent of change, but rather an enabler of it. The real issues lie in strategy, management infrastructure and behavior. Only after critical review of all three components should a new organization structure be introduced." News Contact: Kim Camire, [email protected] Phone: +1-860-232-3667, ext. 10 (4/10/06) 4. MANAGEMENT: BUILDING THE CAPACITY TO FLY -- ORGANIZATION BEHAVIOR. LAURA MCGANN, partner at THE CLARION GROUP: "There is an overarching business truth that connects all organizations, regardless of size, market or geography. At the core, each is defined by three essential elements: its business strategy, its management infrastructure, and the collective and individual behavior of its people. Only when all three elements align can business objectives be achieved. However, of the three components, behavior receives the least attention. Organization behavior deals with the human side of the business equation. The '3Cs' of behavior -- capabilities, characteristics and capacity -- provide a framework to clarify behaviors necessary for business success." News Contact: Kim Camire, [email protected] Phone: +1-860-232-3667, ext. 10 (4/10/06) 5. MANAGEMENT: THE CONTAINER EFFECT -- CORPORATE VALUES VS. INDIVIDUAL BELIEFS. CHARLES (CHUCK) ANDREW, partner at THE CLARION GROUP: "For business leaders, the challenges ahead are formidable and far-reaching. The longstanding corporate quest for profits and shareholder return has been overshadowed by an upwelling cry for greater purpose. Many executives and employees now find themselves questioning whether what is right for their company is right for them, or what can be termed 'The Container Effect.' Simply put, it is the consequence of people embracing corporate value structures that inherently overlook or conflict with their individual belief systems. Seemingly, the workplace container has become a vacuum-sealed pack." News Contact: Kim Camire, [email protected] Phone: +1-860-232-3667, ext. 10 (4/10/06) 6. MEDIA: TV INDUSTRY STRUGGLES AGAINST DIGITAL DISTRIBUTION UPSTARTS. CHRIS FAHEY, co-founder at BEHAVIOR DESIGN: It's open season on the television industry's business model. In recent years, the three pillars of the industry's profits -- advertising, regional programming and syndication deals -- have come under fire from a band of technology companies, including Sling Media, TiVo, Orb Networks and Apple Computer, that are rewriting the content distribution rules. TV won't necessarily be viewed via TV anymore. What are the dangers and opportunities of digital distribution? How easily can the big media companies adapt to new technologies, and can they continue to attract viewers who spend more time these days on the Web than with their remote controls?" News Contact: Steven Blinn, [email protected] Phone: +1- 212-675-4777 (4/10/06) 7. REAL ESTATE: LAKEFRONT HOMEOWNERS SUSCEPTIBLE TO PROPERTY BOUNDARY LINE, EASEMENT DISPUTES. MARK E. MERLANTI, partner at BASSEY & SELESKO PLC: "Lakefront property owners are susceptible to property boundary line and easement disputes, due to the mix of seasonal and year-round residents, the high value and limited amount of lake frontage, and the desirability of lake access. Common areas of dispute are: 1) lake frontage and docking rights; 2) disputes between front-lot and back-lot owners; and 3) public lake access. To address these issues, lakefront property owners need to: 1) know their property boundaries; 2) understand public and private water access and docking rights; 3) be alert to any violations of those rights; and 4) attend homeowner association meetings." News Contact: Roy Richardson, [email protected] Phone: +1-734-240-2565 (4/10/06) 8. TAX PLANNING: LAST-MINUTE TAX PLANNING FOR INDIVIDUALS. MARY WILSON, CPA and principal at ROTHSTEIN KASS-CERTIFIED PUBLIC ACCOUNTANTS: "The tax deadline is near, but it's not too late to leverage tax deductions for your 2005 returns. Taking advantage of tax breaks, such as the marriage penalty relief, the child tax credit and Katrina Relief charitable contributions, can reduce your tax liability. In addition, there are several ways to boost your tax savings even if you don't itemize. It is important to understand which tax breaks are available to you, and it is never too soon to tax plan for next year." News Contact: Shakira Brown, [email protected] Phone: +1-973-994- 6666, ext. 2204 (4/10/06) 9. TECHNOLOGY: LEGAL, REGULATORY FRAMEWORK GOVERNING BROADBAND BUSINESS. NICHOLAS ALLARD, partner at PATTON BOGGS LLP in Washington, D.C., specializes in telecommunications and technology matters: "The legal and regulatory framework governing broadband business for essentially the rest of this century will be shaped in the next 2-1/2 years. What is at stake at the micro level is whether individual companies can achieve their business objectives offering a triple play of voice, multimedia and data services. What is at stake at the macro level is whether America will be globally competitive in the broadband market or continue to fall behind." News Contact: Brian P. Hale, [email protected] Phone: +1-202-457-6186 (4/10/06) 10. TECHNOLOGY: CHEAPER ALTERNATIVES FOR E-MAIL MANAGEMENT, RECOVERY. LES MCMONAGLE, practice director of information security and risk management services at USINTERNETWORKING, an independent ASP and provider of SaaS: "In a landmark 2005 case, with a record damage/punitive award of nearly $1.5 billion, Morgan Stanley was found guilty of defrauding investor Ronald Perelman by not supplying e-mails in a timely manner. To avoid similar worst- case scenario, companies must effectively manage e-mail in order to avoid or respond appropriately to potential litigation. Using innovative archiving technologies as part of an outsourcing solution, companies now have access to cheaper alternatives for e-mail management and recovery." News Contact: Byron Gordon, [email protected] Phone: +1-415-352-1111, ext. 110 (4/10/06) 11. TECHNOLOGY: EMERGENCY CALL HANDLING REQUIREMENTS FOR VoIP NETWORKS. GUY REIFFER, director of product marketing at NEWPORT NETWORKS: "Effective handling of emergency calls is vital for all VoIP networks. The U.S. FCC requires that VoIP providers deliver location and callback number information to emergency personnel, but the onus falls on the consumer to inform the service provider. Ideally, the IP network itself will help locate callers. Secondly, emergency calls must be effectively prioritized to guarantee delivery. Network gear known as 'session border controllers' support prioritized delivery of emergency calls today by establishing an initial reserved capacity and traffic management schemes to keep that capacity clear for new emergency calls." News Contact: Michael Newsom, [email protected] Phone: +1-508-541-9036 (4/10/06) 12. TECHNOLOGY: CALCULATION RISK/RETURN OF COMPLIANCE IT INVESTMENTS. ELLIOTT ZEMBER, vice president of industry solutions at FOXT, offers a comprehensive controls solution that enables organizations worldwide to effectively manage corporate governance and compliance: "Meeting privacy, regulatory and compliance mandates is becoming increasingly complex, especially for larger, public companies. One thing is certain -- CXOs must move away from point solutions and embrace a more holistic approach to controls of all types. Calculating risk/return of compliance IT investments includes examining a company's historical knowledge, reviewing the impact of automation vs. manual resources and factoring in intangibles like good will." News Contact: Elizabeth Dolcourt, [email protected] Phone: +44-207-471-6819 (4/10/06) PROFNET is an exclusive service of PR Newswire. 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