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Riverdeep Announces New Sales Executives
[April 10, 2006]

Riverdeep Announces New Sales Executives


SAN FRANCISCO --(Business Wire)-- April 10, 2006 -- Riverdeep announced today the appointments of Scott Campbell as executive vice president for national strategic sales; Craig Greenwood as director of sales, Western Region; and Joe Small as director of sales, Northeastern Region, to enhance its national sales force.

"Our ability to attract top talent is a critical component in achieving our strategic business objectives," said Barry O'Callaghan, Chief Executive of Riverdeep. "With the appointments of Scott, Craig and Joe, our sales management team continues to build bench strength which will help ensure our ongoing success. I am looking forward to their respective contributions to Riverdeep."

Working with top Riverdeep executives, Campbell will develop and execute a national strategy to expand and consolidate Riverdeep sales to key districts across all states. He joins Riverdeep from Dell, Inc., where he was the area vice president for education sales and was responsible for successfully expanding Dell's leadership in K-12 through the sales of hardware, software and services. Prior to working at Dell, Campbell worked at Radius, Inc. and Apple Computer, Inc. Also added to the national sales initiative are Craig Greenwood and Joe Small.


Having worked at a number of leading technology firms such as Apple Computer, Inc. and HP, Greenwood brings an in-depth knowledge and experience in the K-12 education market. Greenwood comes to Riverdeep from Edusoft/Riverside Publishing, where he served as vice president of sales and was responsible for leading a national sales team that doubled new bookings and revenue in the past two years.

Small will manage and expand Riverdeep sales and business on the east coast and northeastern corridor. Small joins Riverdeep from Pearson Education where, most recently as vice president of Strategic Sales & Alliances, he developed and integrated sales strategies and tactics across 14 business units. Small brings with him 16 years of experience with Pearson, and over 30 years of diverse experience in sales management, sales training and business development.

"I am extremely pleased with the appointment of such senior talent as Scott, Craig and Joe to Riverdeep," said Ciara Smyth, executive vice president of human resources at Riverdeep. "All three possess a deep understanding of our business and I am confident that their respective contributions will continue to expand Riverdeep's market presence and success in the K-12 space."

About Riverdeep

Riverdeep Inc., A Limited Liability Company, with offices in San Francisco, California, Cedar Rapids, Iowa, Dublin (Ireland) and Manchester (UK) is a leading publisher of interactive products focusing on education and personal productivity for the consumer and school markets. Riverdeep's rich portfolio of interactive award-winning products feature such well-known brands as the Destination Success(R) solution, which includes Destination Math(R) and Destination Reading(R); The Print Shop(R); Reader Rabbit(R) and Kid Pix(R). For more information, call toll free 888-242-6747 or visit www.riverdeep.net.

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