TMCnet News
Comcast plugs into Current(Daily Variety Via Thomson Dialog NewsEdge) Current TV has landed distribution on Comcast systems, bringing its total reach to 28 million homes. It's the first major distribution pact the network has landed since its launch. Current bowed last August in 19 million homes via carriage on DirecTV, Time Warner and a limited number of Comcast systems. Startup effort, headed up by Al Gore and Joel Hyatt, will be available as part of Comcast's digital cable service on nearly all of its systems starting June 1. Deal adds some 8 million subs to Current's base. "With the additional distribution of Current on Comcast's digital cable lineup, we look forward to continuing to empower young adults to share the stories they are passionate about, but now to a much larger audience," Gore said. Current is aimed at involving young people in news and the creative process. At least one-third of the cabler's content is generated by its audience. |