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Little, Brown Books for Young Readers Selects Flytxt to Implement Mobile Marketing Campaigns for Best Selling Collection of TeenTitlesNEW YORK, March 15 /PRNewswire/ -- Flytxt, the leading provider of mobile marketing technology and services, today announced that Little, Brown Books for Young Readers selected Flytxt to launch the Kiss & Tell mobile club, a cell phone text messaging program promoting a popular collection of titles including Gossip Girl, It Girl, A-List, Clique, and The Dating Game. The Kiss & Tell mobile club will also feature non-series titles including Bass Ackwards and Belly Up and Secrets of My Hollywood Life. The Kiss & Tell mobile club seeks to connect with new readers, by providing SMS-based promotions including sweepstakes and giveaways, polls, style tips, insider gossip, and sneak peaks. Flytxt is providing Little, Brown Books for Young Readers with wireless solutions that are designed to facilitate dynamic interaction between readers, and Little, Brown Books for Young Reader's authors. "Text messaging is such a significant part of today's teen culture that it is natural to incorporate it into our marketing efforts," said, Tina McIntyre, Associate Director of Marketing, Little, Brown Books for Young Readers. "We expect our current and new readers to have a great experience that will also help to increase our readership." "The publishing market continues to embrace mobile marketing as a means to reach new readers," said Carsten Boers, co-founder and CEO of Flytxt North America. "Partnering with Little, Brown Books for Young Readers is yet another example of how our expertise coupled with a leading publisher can capture the youth market." Little, Brown Books for Young Readers is supporting the Kiss & Tell mobile club with a print advertisement campaign in Elle Girl magazine. To join the Kiss & Tell mobile club, text the word "JOIN" and your date of birth and zip code (e.g. "JOIN" 11/2/91 10021) to X0X0X (90909). Your carrier's standard messaging rates apply to all SMS correspondence. Other charges may apply. Messages may include offers from Little, Brown Books for Young Readers, their affiliates, and partners. You must be 13 or older to join the Kiss & Tell mobile club. For help with the Kiss & Tell mobile club, text "HELP" to X0X0X. To opt out of the Kiss & Tell mobile club, text the word "STOP" to X0X0X. For additional details, visit http://www.e-kissandtell.com/ About Flytxt Based in New York, Flytxt(R) is the world's leading mobile marketing services provider, serving a broad client base across the media, entertainment, FMCG, retail, leisure and mobile operator industries. Flytxt's customers include Time Inc, Harper Collins, Simon & Schuster, Hachette Filipacchi, Cingular and Orange, who is currently leveraging an award-winning Flytxt campaign for its "Orange Wednesdays" cinema mobile couponing program. Incorporated in 2000, Flytxt is headquartered in London, England, and has offices in Seattle, Washington, Tampa, Florida, and New York City. For more information, visit http://www.flytxt.com/. Contacts: Susan Donahue For Immediate Release, Inc. 617 262 1960 [email protected] Flytxt CONTACT: Susan Donahue of For Immediate Release, Inc. for Flytxt, +1-617-262-1960, [email protected] Web site: http://www.flytxt.com/ |