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Fandango to Launch Mobile Movie Ticketing Service With SprintLOS ANGELES, March 6 /PRNewswire/ -- Fandango, the nation's largest online, phone and mobile movie ticketing service (representing nearly 70% of all U.S. theaters with remote ticketing), is enabling Sprint customers with access to Fandango's state-of-the art mobile platform -- including movie ticketing and information and movie-related text-messaging -- directly from select Sprint and Nextel phones. As mobile phone technology becomes more advanced, users are demanding more sophisticated applications for mobile entertainment. Fandango's new mobile service, developed in association with wireless application developer Crisp Wireless, is geared to make the entire moviegoing experience as convenient for as many moviegoers as possible -- anywhere, anytime. The easy-to-use service will enable mobile users to obtain: * tickets within seconds; * comprehensive movie information, including reviews * showtimes, theater amenities, directions and maps; * downloadable offerings, including movie-related ringtones, wallpapers and games; * mobile alerts when tickets go on sale for upcoming movies. With Fandango's mobile messaging service, film fans can quickly get showtimes for movies, and receive alerts of advance ticket availability for highly anticipated films. For instance, moviegoers could conceivably send a film title and ZIP code (e.g., "SUPERMAN 94103") as a text message to "FNDGO" (36346) and receive showtimes and ticket availability for nearby theaters. In addition, Fandango's mobile marketing services will allow studios and marketers the ability to deliver mobile marketing campaigns to targeted moviegoers, measuring the effectiveness of their campaigns through ticket purchases. Sprint is a data services company in the content and media distribution business committed to delivering a seamless experience that gives customers the power to connect, share and access information instantly on a mobile phone. As wireless technology, consumer electronics and entertainment converge, Sprint is leading the industry through innovative applications, differentiated content and connectivity to consumers and businesses anywhere, anytime and always on. By using their mobile phone as a source for information, communications, personalization and entertainment, Sprint customers can realize the power of the "third screen." "Everyone in the wireless world is looking for that one relevant application that will deliver on the promise of mobile entertainment," says Art Levitt, President and CEO of Fandango. "We believe that this application will be very popular and useful to all Sprint Nextel customers, whenever and wherever they go. We're finding that moviegoers of all ages are using the application to check reviews, showtimes and purchase tickets on their phones and PDA's." About Fandango Fandango, the nation's largest movie ticketing service, sells tickets to more than 13,000 screens and 1,150 theaters (nearly 70 percent of theaters in the U.S. enabled for remote ticketing) and to four out of the five largest U.S. theater circuits (according to National Association of Theater Owners, June 2005). One of the Web's top movie destinations (according to Nielsen//NetRatings), Fandango allows moviegoers to read reviews, view trailers, quickly select a film, plan where and when to see it, and buy tickets up to 45 days in advance. Fandango is available at http://www.fandango.com/, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango theater partners include the nation's leading exhibitors: Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Loews Cineplex Entertainment, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cineplex Odeon Cinemas, Cobb Theatres, Colorado Cinemas, Crown Theatres, Flagship Theatres, Kerasotes Theatres, Magic Johnson, Majestic Crest Theatre, R/C Theatres, Signature Theatres, Star Theatres, Wallace Theaters and Wehrenberg Theatres. Fandango, Inc. CONTACT: Harry Medved of Fandango, Inc., +1-310-451-7690, ext. 112, or+1-310-200-1201, [email protected] Web site: http://mobile.fandango.com/ Web site: http://www.fandango.com/ |