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Swivel Media Revs It Up for Motorized CBCampus.com National Tour; Agency's CareerBuilder.com Campaign Peels Out February 18
SAN FRANCISCO --(Business Wire)-- Feb. 17, 2006 -- San Francisco-based Swivel Media announced today that the national touring campaign the agency created for CareerBuilder.com's CBCampus.com will begin this Saturday, February 18, visiting over 140 campuses before May 1. The tour will visit major markets during the summer months, before resuming its campus visits in September and October. (For tour specifics, visit: www.cbtourusa.com/)
"As one of our most successful experience marketing programs, we're particularly proud of this campaign," said Hauser. "CareerBuilder.com is a fantastic client, and we're very excited to be re-launching this CBCampus.com program with the goal of achieving even greater outreach and success during its second year."
Originally created and managed in 2005 by Swivel for CareerBuilder.com, this year's national campaign consists of a 44-week tour of 30 cities' college and university campuses, appearing at campus career fairs and major sporting events. An interactive online campaign supplemented by an interactive online campaign will provide access to thousands of jobs and internships. Students and alumni visiting one of the campaign's mobile vans will be able to register for the chance to win a ten-day European vacation for two and to have their picture taken with the chimpanzees made famous during the CareerBuilder.com Super Bowl ads.
"One of the most important benefits Swivel brings its clients is our expertise in transforming what might otherwise be merely stunts into uniquely engaging interactions with a client's brand. In this instance," says Hauser, "students and alumni will receive a personalized demonstration on how to get the most out of the CareerBuilder.com website, network with career coaches and employers, and receive a complimentary copy of CareerBuilder.com's 'Ready, Aim, Hired' CD, with its tips on resume writing, how to ace job interviews, and other important job-landing information."
About Swivel Media
Founded in 2000 by Erik Hauser, San Francisco-based Swivel Media analyzes all aspects of a brand-customer relationship and assists clients in building essential brand experiences from the first brand-customer touch-point. The agency's campaigns are media-neutral and incorporate a "the-world-is-our-canvas" approach, creating campaigns that involve customers with products and services in both the real and virtual worlds where they congregate. Because of its ground-breaking programs on behalf of diverse clients, Swivel Media has experienced consistently steady agency growth and increasing international industry interest.
For Press Information on Swivel Media, contact: Barbara Pflughaupt at 212-861-2100. For more information on Swivel Media visit: www.swivelmedia.com
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