[February 13, 2006] When It Comes To Coffee, The ``Buck'' Stops Here; The Ultimate Pick Me Up Doesn't Mean You Need To Drop A Load Of Cash Tweet LOS ANGELES --(Business Wire)-- Feb. 13, 2006 -- What do you take in your morning coffee? Cream? Sugar? How about some spare change? It sounds almost too good to be true, but skipping a trip to the coffee shop and making your cup 'o Joe at home will give you exactly that. Coffee shops are a dime a dozen, with Starbucks being the most popular for both men and women (53% and 63%), according to a BizRate Research study of 1,187 online buyers conducted for leading comparison shopping search site Shopzilla (www.shopzilla.com). More than a third (38%) of those in a Shopzilla survey reported visiting coffee shops between 1-4 times a week, and 20% admitted to spending between $10 and $20 a week on caffeinated drinks. That's pouring away up to $1,040 a year! For Java Junkies, There's No Place Like Home Despite the coffee shop craze, a whopping 72% of respondents use a coffee maker at their place of residence because most people (53%) prefer regular coffee to espresso, lattes, cappuccinos, tea, soft drinks, and caffeinated water. A smart move, considering that making coffee at home daily versus going to the coffee shop daily can save more than $500 a year. Some Mimic The Coffee Shop Experience At Home Men and women pay equal attention to the different varieties of coffee brands on the market at 62%, but women (32%) are more likely to buy coffee shop brands like Starbucks from the supermarket and make them at home than men (24%). Be Your Own Barista Making your own cup of coffee means saving time and money, but it can also be a ton of fun, especially since women are more likely to prefer lattes, cappuccinos and espresso over a plain cup of coffee. Many companies offer coffee makers and espresso machines with amazing features that give you a chance to be your own barista. Cuisinart, La Pavoni, and Krups are just some of the trusted brands available at www.shopzilla.com. From coffee makers that brew individual cups of coffee, to espresso machines that enable anyone to make their own cappuccinos, the possibilities are endless. Most Popular Coffee Makers: The most popular coffee makers searched for on www.shopzilla.com can be bought at the 'SmartChoice' price, meaning consumers will get the best price from a highly-rated retailer that also has the product in-stock: -0- *T -- Cuisinart Grind & Brew Thermal 10-Cup Automatic Coffeemaker $106 -- Krups Moka Brew Coffee Maker $39.95 -- Delonghi DCU50T Coffee Maker $99.95 -- Braun Tassimo TA4100 T-Disc Single Serve Coffee Maker $125 -- Bodum Santos 12-Cup Electric Vacuum Coffee Maker with Timer $79.95 -- Black & Decker ODC425 Spacemaker 10-Cup Thermal Carafe Coffee Maker $72.95 -- Bunn NHBB 10 Cup Home Brewer $76.31 *T "It's time to wake-up and smell the coffee," says Helen Malani, chief shopping expert, Shopzilla Inc. "Easing-up on the coffee shop visits and brewing your own, at home, will literally put dollars back in your wallet. There need not be sacrifice...by buying your favorite coffee store brand from the supermarket and making it at home, you can save on the cents without scrimping on the taste. Let's drink to that!" Drinking coffee and taking a shower are the two most popular morning rituals, receiving 41% and 39% of votes respectively. COFFEE FAST FACTS -- When it comes to food and beverage habits, grabbing a cup of coffee is the No. 1 thing Americans do in the morning, and Starbucks, McDonald's and Dunkin Donuts are the three biggest coffee brands. (Investors.com article, "Western states offer the most coffee shops - survey). - The average "eater check" in the gourmet coffee/tea category has been rising steadily in the last four years. Last year, consumers shelled out $4.08 for their specialty coffee and tea drinks on average, up from $3.81 in 2001. (NPD Group) About The Study The study, conducted by BizRate Research, a division of Shopzilla, Inc., was based on a point-of-sale survey with a sample of 1,187 online buyers from January 10-12, 2006. ABOUT SHOPZILLA, INC: Shopzilla, formerly BizRate.com, is the most powerful and easiest-to-use shopping search site on the Web. With an index of more than 30 million products from more than 67,000 stores, Shopzilla uses ShopRank, a proprietary patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web's largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and sends them directly to the checkout page of thousands of online merchants. Shopzilla also operates the BizRate consumer feedback network which collects approximately 1 million fresh reviews per month. Shopzilla powers shopping search for many of the Web's largest consumer sites including AOL, Lycos, Time Warner's RoadRunner, and many others. Founded in 1996, the Los Angeles-based company also operates sites in the United Kingdom, France, and Germany. Shopzilla is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in national television networks, newspaper publishing, broadcast television stations, TV retailing and licensing and syndication. For more information, visit www.shopzilla.com, the smarter way to shop. [ Back To TMCnet.com's Homepage ]