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NewBay FoneBlog Processing Over 20 million Messages a Month for Mobile Operators; FoneBlog Accelerating Growth of Picture Messaging Traffic with Dynamic Mobile Multimedia EcosystemBARCELONA, Spain --(Business Wire)-- Feb. 13, 2006 -- NewBay Software, a leading developer of mobile multimedia solutions, today announced that its FoneBlog mobile blogging and multimedia album services are processing over twenty million messages a month for Mobile Operators worldwide. The FoneBlog system, deployed throughout the world, is providing a compelling application for camera phone users, and a significant revenue generation and churn reduction system for Mobile Operators. Despite initial slow adoption in the uptake of MMS, in just two years camera phones have become mainstream and FoneBlog is now providing users worldwide with a useful and long-lived application for picture messages. "FoneBlog has surpassed expectations in the volume of MMS and data traffic it is generating for Mobile Operators worldwide. This performance validates the usability and scalability of our mobile blogging and album solution and proves that FoneBlog offers consistent, long-term revenue for Operators and unmatched loyalty from consumers," commented Paddy Holahan, CEO at NewBay Software. NewBay's FoneBlog: -- Processes in excess of 650,000 messages a day. -- Drives over 4MB of WAP traffic per active user per month. -- Has achieved a 50% reduction in churn amongst mobile blogging and album users. FoneBlog is a server based system that integrates with Operator messaging, portal and billing systems. Its advanced architecture supports the full range of multimedia standards, handset capabilities and all mobile networks, providing 99.999% availability. NewBay offers FoneBlog worldwide to Mobile Operators as a white label product under ASP, MSP and software licensing terms. NewBay provides full deployment, integration, design, animation, management and support of FoneBlog to allow for rapid deployment and ongoing promotion. NewBay will be showcasing its latest developments in mobile blogging services at 3GSM 2006 on Stand C56, Hall 1. A demonstration service of FoneBlog is available for Mobile Operators at http://www.tryfoneblog.com. About NewBay Software NewBay Software develops products and services to create dynamic communities based on new mobile media technologies. NewBay's mobile applications include the award winning FoneBlog, mobile blogging and multimedia album solution; FoneShare, for legal mobile content superdistribution; and FonePIM, carrier grade mobile synchronization. NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build viral, fun mobile communities. Customers include T-Mobile USA, O2, Maxis and SETAR NV. NewBay Software is based in Dublin, Ireland and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Benchmark Capital. For more information visit http://www.newbay.com. |
