The US Has an Estimated 194.6 Million Mobile Phone Subscribers; This Figure is Expected to Reach 240.2 Million by 2009
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[January 25, 2006]

The US Has an Estimated 194.6 Million Mobile Phone Subscribers; This Figure is Expected to Reach 240.2 Million by 2009

DUBLIN, Ireland --(Business Wire)-- Jan. 25, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c31372 ) has announced the addition of the eMarketer report: Mobile Entertainment: The Rise of the Very Small Screen to their offering.



From TV programming to movie clips to songs that download directly to phones, telecom and media companies are placing big bets on mobile entertainment. In the face of stagnating voice revenue, it represents a new revenue stream for wireless operators and it may alter forever how media is distributed and consumed.

The Mobile Entertainment report delves into the many issues that must be overcome before mobile entertainment is a viable market. However, if successful, mobile phones could offer a compelling new platform for media companies and marketers.



Key questions the "Mobile Entertainment" report answers: -0- *T Do consumers really want TV and music on their mobile phones? Who is the typical mobile entertainment user? How big will the mobile entertainment market be? What ad opportunities does mobile video offer? What technology and standard barriers must be overcome? And many more... Topics Covered - Impetus - Overview - A. The US Mobile Market - B. Market Potential - C. Mobile TV and Video - D. Mobile Music *T

Extract - The US Mobile Market:

The future of mobile entertainment may be uncertain, but one thing is certain: There's a world of potential subscribers.

There are nearly 2 billion mobile phone subscribers worldwide, according to Informa Telecoms & Media, up 22% from 2004.

Of that 2 billion, 194.6 million are in the US, reports CTIA-The Wireless Association. Growth in the US is slower, at 15% between 2004 and 2005.

We project that by 2009, there will be 240.2 million mobile subscribers in the US, a penetration of 78.4% of the population.

For more information visit http://www.researchandmarkets.com/reports/c31372

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