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Blue Frog Mobile Launches txtv(TM) Text Messaging Service Providing Broadcasters With New Revenue Stream
[January 23, 2006]

Blue Frog Mobile Launches txtv(TM) Text Messaging Service Providing Broadcasters With New Revenue Stream

SEATTLE, Jan. 23 /PRNewswire/ -- Leading mobile entertainment provider, Blue Frog Mobile, announced today the launch of its innovative txtv service. The first service of its kind in the United States, txtv allows television viewers to send text messages directly to their TV screens. txtv broadcast partners share in messaging revenue. txtv has been successfully tested in several markets, and new partnership announcements are forthcoming.
Text messaging is exploding. According to the ARC Group, mobile services -- including text messaging -- will be worth $126 billion by 2008, and will account for more than 20% of operator revenues. Additionally, market research firm IDC, estimates 44 billion text messages will be sent in 2007 -- a 300% increase from 2005.
"As cell phones become the predominant entertainment tool, it's a natural step for text messaging to be broadcast on television," explained Blue Frog Mobile CEO Ron Erickson. "It's the perfect marriage of old school and new school communications -- and the result is a true interactive television experience for the viewer and new revenue opportunities for the broadcaster."
txtv provides an opportunity for a more engaging television viewing experience and increased audience share. In addition to chatting on the television screen with text messaging, a wide variety of mobile media and entertainment content and services can be made available to the consumer. All txtv fees appear directly on the wireless customers' monthly mobile bill.
"Text Messaging is a global phenomenon and Text Messaging on television has exploded in Asia, Europe and other parts of the world," said Blue Frog Mobile President, Ian Eisenberg. "We are proud to lead 'THE TEXT GENERATION OF TV(TM)' by bringing txtv to the United States and offering its unique content applications to broadcasters and viewers alike."
"Our station group is always looking for new ways to generate value-added income beyond our programming," said Dan McNeal, Operations Manager at IMC (Radio One's Indy's Music Channel TV). "txtv not only provides us with additional revenue; it's also entertaining for our audience. The increased revenue generated by txtv is a much needed boost to the bottom line in today's market where we see declines in traditional revenue streams."
About Blue Frog Mobile
Blue Frog Mobile is a leading mobile entertainment company that creates, aggregates, and distributes mobile content and services. The company offers enhanced content including ringtones, images, games, voice services, SMS and MMS messaging, as well as white label mobile content and services for private branding. The company delivers its content and services through numerous brands including Ringtopia (http://www.ringtopia.com/), Edge Tones (http://www.edgetones.com/), Mack Tones (http://www.macktones.com/) and Lemon Kiss (http://www.lemonkiss.com/). Blue Frog Mobile is headquartered in Seattle, Washington with offices in Manila, Philippines.
See Blue Frog Mobile for a live txtv demonstration at NATPE, Booth 944. For more information about Blue Frog Mobile, please visit corp.bluefrogmobile.com.
Blue Frog Mobile

CONTACT: Andy Shirey of Blue Frog Mobile, +1-206-838-0968, orcell, +1-206-369-0872, txtv@bluefrogmobile.com; or Todd Lieman of LeaderEnterprises, +1-415-289-1322, or cell, +1-415-299-0179,tlieman@leaderenterprises.com, for Blue Frog Mobile


Web site: http://www.ringtopia.com/
Web site: http://www.edgetones.com/
Web site: http://www.macktones.com/
Web site: http://www.lemonkiss.com/
Web site: http://corp.bluefrogmobile.com/

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