TMCnet News
2005 Market Share Reports By Category(TWICE Via Thomson Dialog NewsEdge)With the cooperation of The NPD Group, Port Washington, N.Y., TWICE is pleased to present dollar share reports for a variety of consumer electronics categories. All information is based on retail point-of-sale data for the period of January through October 2005 collected by NPD from selected retailers. The data consists of actual sales for these chains on a SKU-by-SKU basis. The report continues on p. 21, p. 24 and p. 28. For more information, visit www.npdtechworld.com.Source: NPD Group TWICE 2006 2005 Market Share Reports By Category Rank Through October 2005 Super Categories All Categories Total $54,072,944,416 1 Hewlett Packard 2 Sony 3 Apple 4 Toshiba 5 Panasonic Top Five Brands 36.2% 6 Canon 7 Samsung 8 Compaq 9 Epson 10 Motorola Top Ten Brands 48.8% Television Total $8,293,212,734 1 Sony 2 Samsung 3 Panasonic 4 Toshiba 5 Sharp Top Five Brands 62.1% 6 Mitsubishi 7 Hitachi 8 Magnavox 9 Philips 10 RCA Top Ten Brands 80.9% Video Total $2,831,069,654 1 Sony 2 Panasonic 3 Samsung 4 JVC 5 Toshiba Top Five Brands 57.0% 6 Canon 7 Polaroid 8 Cyberhome 9 RCA 10 Philips Top Ten Brands 72.8% Home Audio Total $1,548,931,432 1 Sony 2 Bose 3 Yamaha 4 Panasonic 5 Onkyo Top Five Brands 52.4% 6 Klipsch 7 JVC 8 Denon 9 Polk 10 RCA Top Ten Brands 70.0% Portable Audio Total $2,959,980,501 1 Apple 2 Sony 3 Creative Labs 4 DLO 5 Griffin Technology Top Five Brands 69.1% 6 Iriver 7 Olympus 8 RCA 9 Philips 10 Belkin Top Ten Brands 77.1% Mobile Total $1,632,526,066 1 Pioneer 2 Alpine 3 Kenwood 4 Sony 5 Delphi Top Five Brands 49.2% 6 JVC 7 DEI 8 Rockford Fosgate 9 JL Audio 10 Panasonic Top Ten Brands 69.3% Imaging Total $3,905,148,483 1 Canon 2 Nikon 3 Sony 4 Kodak 5 Olympus Top Five Brands 78.7% 6 FujiFilm 7 Polaroid 8 Hewlett-Packard 9 Konica Minolta 10 Pentax Top Ten Brands 92.4% Telecom Total $3,784,330,313 1 Motorola 2 Panasonic 3 Samsung 4 LG Electronics 5 Uniden Top Five Brands 52.3% 6 Nokia 7 Sanyo 8 AT&T 9 Palm 10 General Electric Top Ten Brands 73.2% Television Television Total $8,293,212,734 1 Sony 2 Samsung 3 Panasonic 4 Toshiba 5 Sharp Top Five Brands 62.1% 6 Mitsubishi 7 Hitachi 8 Magnavox 9 Philips 10 RCA Top Ten Brands 80.9% Digital Set-Top Decoder Box Total $16,438,033 1 JVC 2 Samsung 3 LG Electronics 4 Sony 5 Hughes Top Five Brands 88.2% Direct View Television Total $2,118,467,538 1 Sony 2 Toshiba 3 Samsung 4 Panasonic 5 Magnavox Top Five Brands 63.4% 6 RCA 7 Sharp 8 Philips 9 Sylvania 10 JVC Top Ten Brands 87.4% LCD TV Total $1,350,973,241 1 Sharp 2 Sony 3 Samsung 4 Westinghouse 5 Panasonic Top Five Brands 68.6% 6 Magnavox 7 Philips 8 LG Electronics 9 Polaroid 10 Toshiba Top Ten Brands 87.3% Plasma TV Total $1,386,561,409 1 Panasonic 2 Pioneer 3 Sony 4 Samsung 5 Philips Top Five Brands 76.9% 6 Hitachi 7 LG Electronics 8 Zenith 9 Toshiba 10 Fujitsu Top Ten Brands 93.5% Projection TV Total $2,998,504,962 1 Sony 2 Samsung 3 Mitsubishi 4 Hitachi 5 Toshiba Top Five Brands 82.3% 6 Panasonic 7 RCA 8 JVC 9 Zenith 10 Philips Top Ten Brands 97.4% TV Combinations Total $421,804,456 1 Toshiba 2 Sylvania 3 Panasonic 4 Magnavox 5 Zenith Top Five Brands 77.5% 6 Philips 7 Symphonic 8 Memorex 9 Sansui 10 Daewoo Top Ten Brands 84.0% Home Audio Home Audio Total $1,548,931,432 1 Sony 2 Bose 3 Yamaha 4 Panasonic 5 Onkyo Top Five Brands 52.4% 6 Klipsch 7 JVC 8 Denon 9 Polk 10 RCA Top Ten Brands 70.0% Cassette Decks Total $8,208,347 1 Sony 2 Onkyo 3 JVC 4 Denon 5 Yamaha Top Five Brands 96.7% CD Recorders Total $15,185,054 1 Sony 2 Denon 3 Yamaha 4 Philips 5 JVC Top Five Brands 94.6% Home CD Players Total $43,046,845 1 Sony 2 RCA 3 Yamaha 4 Denon 5 Onkyo Top Five Brands 84.1% 6 Pioneer 7 JVC 8 Marantz 9 Tivoli Audio 10 Harman Kardon Top Ten Brands 88.8% Home Speakers Total $416,070,558 1 Klipsch 2 Bose 3 Polk 4 Infinity 5 JBL Top Five Brands 54.7% 6 Definitive 7 Sony 8 Boston Acoustics 9 Velodyne 10 Yamaha Top Ten Brands 73.1% Home Theater Audio Sys Total $520,712,839 1 Sony 2 Bose 3 Panasonic 4 Yamaha 5 Onkyo Top Five Brands 74.3% 6 JVC 7 Samsung 8 Koss 9 LG Electronics 10 RCA Top Ten Brands 87.2% Amplifiers Total $290,726,776 1 Yamaha 2 Sony 3 Denon 4 Onkyo 5 Pioneer Top Five Brands 83.7% 6 Harman Kardon 7 Sherwood 8 Niles 9 B&K 10 Marantz Top Ten Brands 91.6% Shelf Systems Total $235,509,785 1 Sony 2 Panasonic 3 JVC 4 RCA 5 Sharp Top Five Brands 77.1% 6 Philips 7 Emerson 8 Curtis International 9 Audiovox 10 GPX Top Ten Brands 88.6% Video Video Total $2,831,069,654 1 Sony 2 Panasonic 3 Samsung 4 JVC 5 Toshiba Top Five Brands 57.0% 6 Canon 7 Polaroid 8 Cyberhome 9 RCA 10 Philips Top Ten Brands 72.8% Blank Video Tape Total $135,554,382 1 Sony 2 Maxell 3 JVC 4 TDK 5 FujiFilm Top Five Brands 85.2% 6 Panasonic 7 RCA 8 Photographic Researc 9 Philips 10 Canon Top Ten Brands 95.9% Camcorders Total $917,884,934 1 Sony 2 Panasonic 3 Canon 4 JVC 5 Samsung Top Five Brands 97.1% 6 Hitachi 7 Aiptek 8 Sharp 9 DXG Technology 10 Fisher Top Ten Brands 99.9% Direct Broadcast Satellite Total $117,626,040 1 Hughes 2 Samsung 3 RCA 4 JVC 5 Pro Brand Top Five Brands 95.4% 6 Funai 7 Terk Technology 8 Philips 9 H. H. Scott 10 Wistron Newweb Top Ten Brands 99.3% Hard Drive Recorders Total $50,957,068 1 TIVO 2 RCA 3 Humax Corp. 4 Replay Networks 5 Sony Top Five Brands 96.9% Home DVD Total $1,007,876,628 1 Sony 2 Toshiba 3 Samsung 4 Panasonic 5 Cyberhome Top Five Brands 59.6% 6 Sylvania 7 JVC 8 Philips 9 Memorex 10 Magnavox Top Ten Brands 76.1% Portable DVD Total $358,369,214 1 Polaroid 2 Audiovox 3 Cyberhome 4 Toshiba 5 Samsung Top Five Brands 51.6% 6 Panasonic 7 Initial 8 Mintek 9 Magnavox 10 Memorex Top Ten Brands 59.6% Remote Controllers Total $88,110,471 1 RCA 2 Logitech 3 Sony 4 Philips 5 Universal Top Five Brands 70.5% 6 Magnavox 7 One For All 8 Gemini 9 Jasco 10 Zenith Top Ten Brands 86.0% Video Cassette Recorder/Player Total $62,778,155 1 Sony 2 Panasonic 3 JVC 4 Sylvania 5 Daewoo Top Five Brands 72.2% 6 Philips 7 Magnavox 8 RCA 9 Mitsubishi 10 Samsung Top Ten Brands 90.6% Portable Audio Portable Audio Total $2,959,980,501 1 Apple 2 Sony 3 Creative Labs 4 DLO 5 Griffin Technology Top Five Brands 69.1% 6 Iriver 7 Olympus 8 RCA 9 Philips 10 Belkin Top Ten Brands 77.1% Stereo Headphones Total $229,495,074 1 Sony 2 Philips 3 Koss 4 Bose 5 Apple Top Five Brands 69.0% 6 Sennheiser 7 Maxell 8 Shure 9 RCA 10 Acoustic Research Top Ten Brands 76.4% Personal CD Players Total $192,672,590 1 Sony 2 Panasonic 3 Philips 4 GPX 5 Memorex Top Five Brands 71.2% 6 Audiovox 7 Emerson 8 Venturer 9 RCA 10 Coby Top Ten Brands 83.7% CD Boombox Total $114,602,633 1 Sony 2 RCA 3 Memorex 4 Emerson 5 Audiovox Top Five Brands 79.5% 6 GPX 7 Curtis International 8 Philips 9 JVC 10 Magnavox Top Ten Brands 93.5% Portable Radios w/o Cassette Total $13,370,602 1 Sony 2 Emerson 3 Tivoli Audio 4 Curtis International 5 Grundig Top Five Brands 56.4% 6 Jensen 7 Philips 8 Memorex 9 Polyflame 10 GPX Top Ten Brands 69.6% Portable Tape Recorders Total $43,005,111 1 Sony 2 Olympus 3 General Electric 4 Panasonic Top Four Brands 62.9% Solid State Voice Recorders Total $53,371,583 1 Olympus 2 Sony 3 Panasonic 4 RCA Top Four Brands 98.0% Flash Memory Players Total $482,451,194 1 Apple 2 Sandisk 3 Iriver 4 Samsung 5 RIO Top Five Brands 85.7% 6 Creative Labs 7 RCA 8 Sony 9 Memorex 10 Nike-Philips Top Ten Brands 94.5% Hard Drive Disc Players Total $1,301,413,255 1 Apple 2 Creative Labs 3 Hewlett-Packard 4 Iriver 5 RIO Top Five Brands 98.0% 6 Samsung 7 Archos Tech 8 Olympus 9 RCA 10 Sony Top Ten Brands 99.7% Mobile Mobile Total $1,632,526,066 1 Pioneer 2 Alpine 3 Kenwood 4 Sony 5 Delphi Top Five Brands 49.2% 6 JVC 7 DEI 8 Rockford Fosgate 9 JL Audio 10 Panasonic Top Ten Brands 69.3% In-Dash CD Players Total $570,004,810 1 Pioneer 2 Alpine 3 Kenwood 4 JVC 5 Sony Top Five Brands 83.2% 6 Panasonic 7 Dual Audio 8 Eclipse 9 Jensen 10 Clarion Top Ten Brands 97.4% Car Stereo Cassette Players Total $6,279,724 1 Sony 2 Kenwood 3 JVC 4 Alpine 5 Panasonic Top Five Brands 68.6% 6 Sanyo 7 Eclipse 8 Pioneer 9 Jensen 10 Audiovox Top Ten Brands 74.3% Car CD Changers Total $21,708,102 1 Sony 2 Alpine 3 Pioneer 4 JVC 5 Kenwood Top Five Brands 87.7% 6 USA Spec 7 Panasonic 8 Eclipse 9 Audiovox 10 Clarion Top Ten Brands 97.0% Car Stereo Speakers Total $346,895,764 1 Pioneer 2 Infinity 3 Alpine 4 Rockford Fosgate 5 JL Audio Top Five Brands 54.5% 6 Kenwood 7 Sony 8 MTX 9 Boston Acoustics 10 Kicker Top Ten Brands 80.6% Amplifiers Total $176,534,345 1 Rockford Fosgate 2 JL Audio 3 Alpine 4 Kenwood 5 MTX Top Five Brands 66.4% 6 Sony 7 Kicker 8 Pioneer 9 Eclipse 10 Audiobahn Top Ten Brands 81.8% Mobile Multimedia Total $175,041,765 1 Audiovox 2 Kenwood 3 Alpine 4 Jensen 5 Pioneer Top Five Brands 52.8% 6 Sony 7 DEI 8 VizuaLogic 9 Panasonic 10 JVC Top Ten Brands 67.9% Mobile Navigation Total $114,883,463 1 Garmin 2 Magellan 3 Pioneer 4 TomTom 5 Alpine Top Five Brands 95.0% 6 Eclipse 7 Lowrance Electronics 8 Kenwood 9 Clarion 10 Delphi Top Ten Brands 99.2% Satellite Radio Boxes Total $165,860,071 1 Delphi 2 DEI 3 Pioneer 4 Audiovox 5 Terk Technology Top Five Brands 90.8% 6 XACT Communication 7 JVC 8 Kenwood 9 Polk 10 Clarion Top Ten Brands 98.1% Telecom Telecom Total $3,784,330,313 1 Motorola 2 Panasonic 3 Samsung 4 LG Electronics 5 Uniden Top Five Brands 52.3% 6 Nokia 7 Sanyo 8 AT&T 9 Palm 10 General Electric Top Ten Brands 73.2% Corded Phones Total $103,928,587 1 AT&T 2 General Electric 3 RCA 4 Conair 5 Southwestern Bell Top Five Brands 72.9% 6 Thomson 7 Panasonic 8 Plantronics 9 Spectraphone 10 Curtis International Top Ten Brands 78.9% Corded Phones w/Answering Device Total $16,636,716 1 AT&T $6,617,246 2 General Electric $4,995,473 3 Southwestern Bell $717,621 Top Three Brands 74.1% Cordless Phones Total $435,656,854 1 Panasonic 2 Uniden 3 V Tech 4 General Electric 5 AT&T Top Five Brands 77.9% 6 Motorola 7 Southwestern Bell 8 Northwestern Bell 9 Olympia 10 Plantronics Top Ten Brands 87.7% Cordless Phones w/Answering Device Total $546,017,289 1 Panasonic 2 Uniden 3 AT&T 4 General Electric 5 V Tech Top Five Brands 86.8% 6 Motorola 7 Southwestern Bell 8 Olympia 9 Northwestern Bell 10 Bellsouth Top Ten Brands 94.7% Cellular Headset Total $110,904,205 1 Motorola 2 Plantronics 3 Jabra 4 Fellowes 5 General Electric Top Five Brands 84.6% 6 Belkin 7 AT&T 8 Jensen 9 Jasco 10 JVC Top Ten Brands 90.7% PC Headset & Microphone Total $36,055,036 1 Logitech 2 Altec 3 Plantronics 4 Cyber Acoustics 5 Labtec Top Five Brands 93.9% 6 Telex 7 Jasco 8 Sakar 9 Sony 10 Sennheiser Top Ten Brands 95.9% Stand Alone Answering Device Total $18,082,075 1 AT&T 2 General Electric 3 Conair 4 Southwestern Bell 5 Panasonic Top Five Brands 77.6% Cell Phone Accessories Total $248,369,498 1 Plantronics 2 General Electric 3 Fellowes 4 Jabra 5 Best Case And Access Top Five Brands 31.9% 6 Cellstar 7 Belkin 8 Motorola 9 Just Wireless 10 Jasco Top Ten Brands 36.5% Telephone Headset Total $41,722,694 1 Uniden 2 Plantronics 3 Panasonic 4 AT&T 5 Gn Netcom Top Five Brands 67.7% 6 Olympia 7 Southwestern Bell 8 Labtec 9 Motorola 10 Jasco Top Ten Brands 70.9% Portable Two-way Radios Total $52,914,698 1 Motorola 2 Cobra 3 Uniden 4 Midland 5 Audiovox Top Five Brands 95.6% Imaging Imaging Total $3,905,148,483 1 Canon 2 Nikon 3 Sony 4 Kodak 5 Olympus Top Five Brands 78.7% 6 FujiFilm 7 Polaroid 8 Hewlett-Packard 9 Konica Minolta 10 Pentax Top Ten Brands 92.4% Digital Still Camera Total $3,285,828,345 1 Canon 2 Sony 3 Nikon 4 Kodak 5 Olympus Top Five Brands 85.2% 6 FujiFilm 7 Hewlett-Packard 8 Konica Minolta 9 Pentax 10 Casio Top Ten Brands 97.2% PC Camera Total $95,535,062 1 Logitech 2 Creative Labs 3 Apple 4 Linksys Group 5 Jasco Top Five Brands 87.0% 6 D-Link Systems 7 Ezonics 8 Labtec 9 Panasonic 10 Toshiba Top Ten Brands 100.0% 35mm Lens Shutter Total $61,925,782 1 Olympus 2 Canon 3 Konica Minolta 4 Pentax 5 FujiFilm Top Five Brands 67.6% 6 Leica 7 Polaroid 8 Yashica 9 Samsung 10 Vivitar Top Ten Brands 74.9% APS Lens Shutter Total $4,032,830 1 Canon 2 FujiFilm 3 Kodak 4 Konica Minolta 5 Olympus Top Five Brands 98.9% 35mm SLR Total $85,702,346 1 Nikon 2 Canon 3 Konica Minolta 4 Promaster 5 Pentax Top Five Brands 97.6% Single Use Cameras Total $97,032,806 1 Kodak 2 FujiFilm 3 Ferrania 4 Polaroid 5 Agfa Top Five Brands 99.2% IT & Disposable IT & Devices Total $29,117,745,233 1 Hewlett-Packard 2 Sony 3 Toshiba 4 Compaq 5 Apple Top Five Brands 41.5% 6 Epson 7 Lexmark 8 Emachines 9 Gateway 10 Canon Top Ten Brands 55.5% Desktop Computers Total $3,312,887,131 1 Hewlett Packard 2 Emachines 3 Compaq 4 Apple 5 Sony Top Five Brands 96.7% Notebook Computers Total $4,883,180,814 1 Toshiba 2 Hewlett Packard 3 Sony 4 Apple 5 Compaq Top Five Brands 92.7% 6 Gateway 7 Acer 8 Averatec 9 IBM 10 Emachines Top Ten Brands 99.8% Hard Drives Total $602,425,911 1 Western Digital 2 Maxtor 3 Seagate 4 La Cie 5 Acomdata Top Five Brands 96.6% 6 Hitachi 7 Smart Disk Corporati 8 I/O Magic 9 Iomega 10 Iogear Top Ten Brands 98.9% Laser Printers Total $451,454,601 1 Hewlett Packard 2 Brother 3 Konica Minolta 4 Samsung 5 Okidata Top Five Brands 98.4% Inkjet Printers Total $757,014,898 1 Hewlett-Packard 2 Epson 3 Canon 4 Lexmark 5 Xerox Top Five Brands 100.0% Multifunction Devices Total $1,357,426,893 1 Hewlett-Packard 2 Lexmark 3 Brother 4 Epson 5 Canon Top Five Brands 98.9% Monitors Total $1,640,077,527 1 Hewlett-Packard 2 Samsung 3 Sony 4 Emachines 5 Viewsonic Top Five Brands 60.7% 6 Gateway 7 Proview 8 Compaq 9 Apple 10 Envision Top Ten Brands 81.9% MultiMedia Speakers Total $289,654,123 1 Altec 2 Bose 3 Logitech 4 JBL 5 Creative Labs Top Five Brands 82.0% 6 Cyber Acoustics 7 Klipsch 8 Harman Kardon 9 General Electric 10 Logic 3 Top Ten Brands 96.1% Personal Digital Assistant Total $314,935,296 1 Palm 2 Hewlett-Packard 3 Garmin 4 Sony 5 Toshiba Top Five Brands 98.2% Input Device Total $612,816,433 1 Logitech 2 Microsoft 3 Micro Innovations 4 Kensington 5 Fellowes Top Five Brands 72.7% 6 Targus 7 Apple 8 Wacom 9 Saitek Products 10 Belkin Top Ten Brands 85.3% Fax Machines Total $148,531,677 1 Brother 2 Panasonic 3 Hewlett-Packard 4 Sharp 5 Canon Top Five Brands 100.0% Memory Cards Total $1,410,113,664 1 Sandisk 2 Lexar Media 3 PNY Electronics 4 Sony 5 Kodak Top Five Brands 88.9% 1 FujiFilm 2 Memorex 3 Kingston Technology 4 Dane Elec 5 Olympus Top Ten Brands 94.5% DVD Media Total $375,798,439 1 Memorex 2 Sony 3 Maxell 4 FujiFilm 5 Verbatim Top Five Brands 69.9% 6 TDK 7 Imation 8 Hewlett Packard 9 Philips 10 KHypermedia Top Ten Brands 88.4% |