[September 22, 2005] UBmatrix Appoints Darren Peterson to Lead Marketing; Company puts its venture capital to work adding additional talent to its management team Tweet KIRKLAND, Wash. --(Business Wire)-- Sept. 22, 2005 -- UBmatrix, the leading provider of software and services to help organizations capitalize on the power of the global XBRL standard, today announced the addition of a new management team member to lead its global marketing efforts. The new appointment will enhance the company's position as the leading XBRL-enabling software tools company. Darren Peterson has been named Director of Marketing and comes from the enterprise Customer Relationship Marketing (CRM) market where he specialized in product marketing and brand building. Most recently at E-Z Data, a financial services CRM provider where he was the Vice President of Marketing, Mr. Peterson created a Marketing department from scratch and was responsible for the development of clear, consistent product and corporate brands, professional sales and marketing materials, a rationalized pricing strategy, and greater market visibility. Also, with his strong technical background, Mr. Peterson was able to help drive a product roadmap that strengthened the company's value proposition and helped win customers. "Darren's depth of experience and skills in strategic marketing are a great fit for our company," said George Blackstone, Chairman and CEO of UBmatrix. "With the market for XBRL-enabling software solutions ready to explode, we are intent on adding talent to our team that will help us capitalize on our current leadership position. I'm thrilled to have him join our senior team." About UBmatrix UBmatrix provides software tools and services that help organizations capitalize on the power of the global XBRL standard. Our solutions help automate the process of internal and external business reporting using eXtensible Business Reporting Language (XBRL), an open-source metadata and business rules structure based in XML. Using our suite of software tools, organizations benefit from increased transparency of operational and financial data, cost savings in preparing, analyzing, and submitting financial reports, and greater confidence in reporting accuracy and regulatory compliance. As one of its originators, UBmatrix has been committed to XBRL since 1998. We are recognized worldwide for our thought leadership, technology, and customer commitment. The company is headquartered in Kirkland Washington, with offices in Australia, Japan, Korea, and Singapore. UBmatrix can be reached at 425-285-0200, or www.ubmatrix.com. [ Back To TMCnet.com's Homepage ]