TMCnet News
SMT DIRECT PARTNERS WITH ZENSAR TECHNOLOGIES TO PROVIDE BPO SERVICES IN PUNE, INDIAPartnership aligns both companies for future growth TORONTO, ON – September 19, 2005 – SMT Direct Marketing Inc. (www.smtdirect.com), a leading provider of multi-media contact center outsourcing services, has partnered with Zensar Technologies of Pune, India to provide a combined IT, voice and business process outsourcing services for its international clients through an “OPTI-Shore” delivery model. “Zensar Technologies, a part of the Fujitsu Group, brings a roster of blue chip clients, a wealth of information technology experience supported by highly scaleable offshore centers in India to the table while we provide our inbound/outbound expertise in voice contact services,” says SMT Direct’s president and CEO Tony Nadra. “It’s clearly a win-win for both organizations as we build on the best of breed model.” The success of the Indian offshore outsourcing market over the past five years has proven that regardless of location, Voice and BPO services providers can match and exceed customer expectations by providing world-class services to major companies across the globe. As a result, there has been a boom in offshore and near-shore outsourcing delivery. “We believe the telephone is still the best channel for companies to promote their products and services, whether it’s an inbound customer call or an outbound marketing call,” adds Nadra. “Through our partnership, we will offer innovative voice services to our combined customer base.” “As we planned to build our second contact center in Pune to service the North American market, we strategically needed to partner with an innovative, US / Canada based BPO and contact center solutions organization with a successful track record that would enhance our customer experiences by leveraging and integrating people, technology and best practices of both organizations,” says Aamod Wagh - Zensar Sr. VP and Head of the BPO Business unit. “After detailed research and consideration of other BPO providers, we chose SMT Direct because of its successful track record, expertise in the international multi-location contact center space and willingness to quickly adapt to changing technologies and market dynamics. As we move forward together, we expect to build a seamlessly integrated global support network.” With operations in North America, India, Dubai and Latin America, SMT Direct offers its customers a choice of near-shore, onshore and offshore services to ensure that Inbound and outbound voice campaigns can be successfully executed faster and in a cost effective manner, while keeping the message dynamic and current. -30- About SMT Direct (www.smtdirect.com) Founded in 1996, SMT Direct Marketing Inc. offers strategic counsel and experience in multi-media call center and business process outsourcing services, including both inbound and outbound, customer care; telemarketing; market research surveys, human resource outsourcing; finance and accounting re-engineering; recovery and retention programs; market survey and help desk services. As part of its Smart Shore model, SMT offers state-of-the art operations in onshore, nearshore and offshore locations through a network of best-in-class facilities. About Zensar Technologies Limited Zensar Technologies is among the top 25 software services provider from India. It is a joint venture of RPG Group, one of the leading industrial houses and Fujitsu Services of UK, a US$4 billion IT services company. Zensar is the world´s first enterprise-wide SEI CMM Level 5 Company and now a CMMi Level 5 Company with industry expertise that spans Banking, Finance, Insurance, Telecommunications, Utilities and Manufacturing. Zensar has more than 2300 employees with a sales and operations presence across USA, UK, Germany, Sweden, Finland, Middle East, South Africa, Hong Kong, Singapore, Australia, Japan and China. The company delivers comprehensive services in mission critical applications, enterprise applications, e-business, Call centers, back office BPO and Knowledge Services. The company has developed tools and methodologies, including the proprietary Solution BluePrint (SBP), that enable its clients with high-quality IT solutions and a rapid “go-to-market” capability. The company supports Fortune 500 clients with software business solutions that help them compete in the digital economy. The company operates offshore development centers (ODCs) for several global customers like Cisco, Fujitsu, National Grid Transco, Marks & Spencer, Danaher, Investec and Electronic Arts. |