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store.adaptivedigital.com - Adaptive Digital's New DSP Software Web Emporium
CONSHOHOCKEN, Pa., Oct. 19 /PRNewswire/ -- Adaptive Digital Technologies, Inc. (Adaptive Digital), a provider of custom and standard digital signal processing (DSP) algorithms designed for Texas Instruments Incorporated's (TI) TMS320(TM) DSP family, announced the grand opening of store.adaptivedigital.com , a new web store designed to manage the company's DSP software licensing business. Adaptive Digital's store provides a secure way for DSP developers to quickly and easily obtain Adaptive Digital's highly optimized DSP algorithms and solutions for telephony and video applications such as VoIP, conferencing, echo cancellation, streaming video and video recording via the web.
Preceding the opening of Adaptive Digital's web store, it could take a customer anywhere from weeks to months to obtain DSP software. The new web store simplifies this otherwise slow and cumbersome process in a number of ways.
First and foremost, Adaptive Digital's web store allows prospective customers to see most of its product pricing up front rather than having to request a quote. Although this concept is commonplace in today's e-commerce world, it is not yet prevalent in the DSP software licensing business. Many DSP software vendors require customers to execute a non-disclosure agreement prior to requesting a quote.
Just as the web store simplifies the quoting process, it simplifies the licensing process. While other DSP software vendors require customers to execute complex license agreements that require detailed review and negotiation by legal counsel, Adaptive Digital's web store uses a simple clickable software license.
Using the hassle-free quoting and clickable license, a customer can purchase DSP software using a credit card, and download it within minutes. It is as easy as buying and downloading many PC software programs. Regardless of whether a customer licenses DSP software using the web store or the traditional way, Adaptive Digital offers the same high-quality support it has always offered.
Adaptive Digital's web store is more than a convenience; it is a business strategy. Having dealt with many small businesses, Adaptive Digital came to the realization that DSP software is not always cost-effective in low volume or low price applications. The company set out to find a way to "lower the barrier" to entry into the DSP-based products world. Adaptive Digital notes that the software-licensing fee is only part of a customer's cost. Additionally, customers may be required to spend much valuable time obtaining quotes as well as expensive legal fees associated with reviewing and negotiating licenses. Adaptive Digital would spend an equal amount of time in the quoting and licensing process as the customer, which then had to be built into the licensing fee. By eliminating the excessive overhead for both Adaptive Digital and the client, Adaptive Digital expects to reach customers who previously were unable to bring products to market due to the high cost of entry into the DSP market.
About Adaptive Digital Technologies, Inc.
With over eleven years of experience in the application of DSP in the area of voiceband communications, Adaptive Digital Technologies, Inc. (http://www.adaptivedigital.com/ ) offers highly optimized carrier-grade DSP Software building blocks such as telephony algorithms, speech compression, and echo cancellation, packaged to meet all applications.
Adaptive Digital's DSP 'Chip' Solutions are a collection of DSP algorithms and Texas Instruments hardware components, which together handle signal- processing tasks for specific end equipment. Adaptive Digital's ipPhoneChip(TM), G.PAK(TM)Chip, G.168 Echo Canceller Chip, and Conferencing Chip lets system designers leverage proven solutions, allowing them to focus their efforts on rapid product development.
About the Texas Instruments Third Party Program
Adaptive Digital Technologies, Inc. is a member of the TI TMS320(TM) third party program, the most extensive collection of global DSP development support in the industry. With more than 650 independent companies and consultants, TI's customers have easy access to a broad range of application software, development hardware and software and consulting services. For more information on the TI third party program, please visit http://www.ti.com/3p .
All trademarks are property of their respective owners.
Adaptive Digital Technologies, Inc.
CONTACT: Tina Marcinek, Tina.marcinek@adaptivedigital.com , or ScottKurtz, Vice President Engineering, Scott.kurtz@adaptivedigital.com , both ofAdaptive Digital Technologies, Inc., +1-610-825-0182, or fax, +1-610-825-7616
Web site: http://www.adaptivedigital.com/http://www.ti.com/3p
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