[October 03, 2005]

Priceline Cruises Introduces 110% Best-Price Guarantee; Call 1-800-735-8000 to Speak to a Priceline Cruise Consultant

NORWALK, Conn. --(Business Wire)-- Oct. 3, 2005 -- Priceline.com (Nasdaq: PCLN) is sure that its cruise prices can't be beat. So sure, in fact, that Priceline Cruises will now give a 110% refund to any customer who books a priceline.com cruise and finds a better publicly available price for the same cruise within 48 hours.

"Priceline Cruises Best-Price Guarantee means that customers can come to us and book with confidence knowing how strongly priceline.com stands behind its product and its pricing," said Aaron Wasserman, general manager of Priceline Cruises. Visit www.priceline.com for full details regarding Priceline Cruises and its 110% Best Price Guarantee.

Here are some recent examples of cruise deals available at Priceline Cruises. Cruise prices include stateroom and meals, but do not include applicable taxes, port charges or airfare and transfers. Quoted prices were available on October 3, 2005. Prices and availability can change at any time.

-- 5-night Pacific Coastal cruise from San Francisco aboard the Norwegian Spirit, from $199 per person, double occupancy, which is equivalent to $40 a day.

-- 7-night Bermuda cruise from Philadelphia aboard Celebrity's Horizon, from $400 per person, double occupancy, which is equivalent to $57 a day.

-- 4-night Baja Mexico cruise from Los Angeles aboard Carnival's Paradise, from $239 per person, double occupancy, which is equivalent to $60 a day.

-- 10-night Hawaiian Islands cruise from Honolulu aboard the Norwegian Wind, from $719 per person, double occupancy, which is equivalent to $72 a day.

Priceline Cruise customers can pick from all of the popular cruise lines, including Carnival, Celebrity, Costa, Crystal, Cunard, Disney, Holland America, NCL, Orient, Princess, Radisson Seven Seas, Royal Caribbean, Seabourn, Silversea, Windjammer Barefoot and Windstar.

Travelers can choose from a broad range of cruises at great prices covering the Bahamas, the Caribbean, coastal Canada, Europe, Mexico, the South Pacific, South and Central America, Hawaii and Alaska. Cruise lengths can be 1-2, 3-5, 6-8, 9-11, or 12 nights or more.

Priceline Cruise customers can research their ideal cruise according to several criteria. They can browse the featured best-deal cruises offered on that day. They can enter a particular month and see all the available cruises and destinations for that time frame. They can pick a departure port or destination and see all the cruises being offered. Or they can pick their favorite cruise line and see its offerings and prices. For each cruise line, customers can see individual ship statistics, deck plans, cabin layouts and descriptions of the ship's public areas and attractions. For each cruise, customers can view sailing times, itineraries, off-ship activities and sightseeing suggestions and maps of the cruise.

When a cruise customer is ready to book a Priceline Cruise, they can either book most cruises directly online or call 1-800-735-8000 to speak to a Priceline Cruise Consultant.

About Priceline.com

Priceline.com www.priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com recently expanded its services, so customers now have a choice: they can pick from a broad selection of published flights, hotels, rental cars and packages at published prices or, for deeper savings, they can use priceline.com's Name Your Own Price(R) service for their travel needs. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee.

Priceline.com operates one of Europe's fastest growing hotel reservation services through Activehotels.com, Activereservations.com, Bookings.net and priceline.co.uk. The company also operates the following travel web sites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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