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Perceptive Impression: No More Cell Phone Bills. Ever. Second Patent on ``Ring-Back'' Tones Gains Allowability
LOS ANGELES --(Business Wire)-- Nov. 8, 2005 -- PromoTel's second patent application on the billion-dollar ring-back signal replacement gained allowability from the US Patent Office last week.
The company will now move forward with plans for a January 2006 field test allowing select customers in target markets to make free, unlimited local and nationwide calls.
PromoTel's second patent application covers the software component of the ring-back signal with any type of music or message. This is a significant milestone and follows PromoTel's first patent application covering the hardware component, making ring-back signal replacement possible for older telephone networks. The software can be used directly in switches and cellular phones.
PromoTel has been a pioneer in ring-back signal replacement since the year 2000. Based on the patent filings of Karl Seelig et al., ring-back pioneer PromoTel has developed multiple applications on ring-back signal replacement.
Instead of popular music ring-back tones, PromoTel estimates that replacing music content with advertisements would generate close to USD$14 billion in revenue for major telecoms like AT&T, Verizon and Sprint.
PromoTel is majority owned by Los Angeles-based Perceptive Impression, an international advertisement agency. The company is involved in Medical, IT and Fashion marketing, and is known for outside-the-box advertisement strategies.
Perceptive Impression began research of the effectiveness of short advertisements (under 7 seconds) several months ago.
"The ring-back signal replacement will be a totally new media, comparable to the internet at its beginning. We have to know how we can create effective advertisements in this new media," said Karl Seelig, CEO of Perceptive Impression and inventor of the PromoTel patent application.
Implementing the latest scientific research and making it consumer friendly has been the success story of many creative corporations, and today Perceptive Impression is taking advertisements out of the hands of creative directors and putting it into the hands of brilliant scientists and famous artists, who work together in creating new media such as ring-back signal replacement and effective advertisements for companies.
So how will the future look? No more telephone bills and costly prepaid phone cards. Just a telephone which can be used free of charge. The ring back signal, you know the ring...ring...ring sound, which is sometimes replaced with music known as ring-back tones, will change to targeted information and advertisements. If someone does not want it, he doesn't have to sign up for a free telephone service, he can continue to pay for minutes and expensive overages on the standard cellular networks.
References:
John Bonosoro, PromoTel Advertisement, The Economist, August 2001, USA
Olga Kharif, Telecom Tales, Business Week, 6 Sept 2004
Karl Seelig & Anita Erickson, US Patent application #20030086558, #20030002657
Unknown, Dialing-for-Dollars, Orange County Register, 7/3/01
Ring Back Tones to Become Ad Channel, CellularNews.com Story 13889, Dated 8/29/05
Tom Garretson, Streetinsider.com/news, Dialing-for-Big-Dollars, 9/30/05
Unknown, Wirelessiq.info/co, "Ring Back" Can Add Billions in Telecom Bottomline Revenue, Business Wire, 9/30/05
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