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NavGate Technologies to Unveil Groundbreaking Disability, Long-Term Care, Elder Care Assistance Program and New Study of Baby Boomer Perceptions at Professional Insurance Marketing SymposiumMADISON, Wis. --(Business Wire)-- Nov. 7, 2005 -- NavGate Technologies and its affiliate, CareQuest University, will unveil CareOptionsOnLine(TM), a unique, online assistance program that provides solutions for individuals and families coping with sickness, disability, the effects of aging, and many other challenges of living, at the Professional Insurance Marketing Association (PIMA) MarkeTTech Symposium, November 14 - 15, in Pittsburgh, PA. NavGate will also release a significant, new study of Baby Boomers' perceptions of long-term care issues at the conference, which will feature sessions on marketing to Baby Boomers. CareOptionsOnLine, which insurers, agents and others who market insurance and financial services will soon have the opportunity to offer to their customers, is an excellent complement to products intended to protect people against the financial impact of chronic illness, disability or the need for long-term care. The powerful, Web-based program helps people understand and address the many care-related issues affecting personal and financial well-being while providing substantial client savings on thousands of care provider services. Unlike other programs that keep a portion of the discount negotiated with service providers, CareOptions Assistance passes 100 percent of the discount savings on to the client / consumer. "This is a completely new, technology-based assistance program," says Robert Pearson, CEO, NavGate Technologies. "Unlike resource-referral programs available elsewhere, CareOptionsOnLine is an easily used Web site that combines interactive need-assessment, cost-projection and care-planning tools with a care-resource database containing more than one million records. Included in the database are reference articles, information for new mothers, and a national locator of physicians, care facilities, home care providers and other service providers." PIMA MarkeTTech Symposium attendees who come to NavGate's exhibit booth will have the opportunity to see a full demonstration of CareOptionsOnLine, and they will be among the first to receive a copy of Perceptions of Long-Term Care Issues among Baby Boomers, a research study commissioned by NavGate Technologies and CareQuest University. The findings of the study hold important clues to successful marketing of long-term care insurance to Baby Boomers. Among other things, results of the study point to experience with parents' long-term care issues as key factors in Baby Boomers' consideration of how they themselves would cope with and pay for long-term care needs. According to the study, Baby Boomers who had talked with parents about the parents' possible need for long-term care services in the future were twice as likely to have thought about how they would pay for such services for themselves. For more information about CareOptionsOnLine or the study, Perceptions of Long-Term Care Issues among Baby Boomers, come to the NavGate Technologies booth in the exhibit hall at the PIMA MarkeTTech Symposium, November 14 - 15, or contact: -0- *T Robert Meister, Director of Marketing, 866-637-2617 or email [email protected] Lea Fosz, Director of National Accounts, 800-252-5410 or email [email protected] Or write: NavGate, 583 D'Onofrio Drive, #101, Madison, Wisconsin 53709 *T About NavGate Technologies NavGate Technologies is a developer of technology-based care-planning and education solutions for financial and insurance professionals. Headquartered in Neenah, Wisconsin and Madison, Wisconsin, NavGate (www.CareOptionsOnLIne.net) and its affiliate CareQuest University have provided care-planning data, services and educational programs since 1985. Today, NavGate is a leader in developing technology to deliver resources that help individuals and families cope with short or extended periods of sickness or disability due to injury, chronic health conditions or the effects of aging. About CareQuest University CareQuest University (www.CareQuestU.org) is a provider of educational programs designed to raise the level of understanding and knowledge for those working in the fields of long-term care, disability care and elder care so families dealing with these critical issues will be better served and ultimately, have their needs met in a more holistic manner. |
