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Respond Mobile Launches “Candy Lounge” Adult Brand.
The mobile service agency Respond Mobile, has launched Candy Lounge an adult mobile lifestyle brand. The objective of Candy Lounge is to allow adult TV stations to create new revenue streams by providing new techniques to monetise excess media inventory.
Respond Mobile is at contract stage with 7 UK and European adult TV stations to launch Candy Lounge across Europe using spare TV advertising space on the stations. Steve Flaherty said “not many brands wish to advertise on adult TV stations. Candy Lounge allows adult brands to create new incremental revenue streams by using existing excess media inventory”.
Candy Lounge is launching with a suite of products including adult text chat services and a WAP browse and buy site selling adult images, videos, animations, games and true tones.
Respond Mobile has also signed a distribution contract with DA Group PLC who produce the Yomego Fantasy Babe animated avatar range of adult mobile entertainment products. Cyril Scott, Sales Director at DA Group commented “We are delighted to be supporting the launch of Candy Lounge and believe that Respond Mobile has created an innovative and valuable product set for the adult market.”
Respond Mobile is also talking to a number of American adult brands about using the Candy Lounge technical delivery platform to launch branded mobile services in Europe. Steve Flaherty said “Many American adult brands have a strong following in Europe but are only available on the internet or DVD. Our delivery platform with its connectivity across Europe lowers the barriers to entry for American companies wishing to monetise their brand in Europe using premium mobile billing and delivery.”
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