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Sensis Selects LSSi IDA Gateway For Australian Directory Assistance
[May 03, 2005]

Sensis Selects LSSi IDA Gateway For Australian Directory Assistance


EDISON, N.J. --(Business Wire)-- May 3, 2005 -- LSSi's International Directory Assistance Gateway Service Expands to Add Worldwide Access to Australian Telephone Listings

LSSi has announced that their International Directory Assistance (IDA) Gateway(TM) Service has been chosen by Australia's Sensis Pty Ltd to provide worldwide access to Australia's telephone listings. Sensis will also use LSSi IDA Gateway Service to provide access to international telephone listings to 24 countries for Australian Directory Assistance.

LSSi's IDA Gateway Service enables participating carriers and Directory Assistance service providers to find international telephone listings faster and more efficiently. LSSi's IDA Gateway Service provides electronic access to 24 national telephone databases through a single, LSSi-brokered agreement. Having a single access point is a major improvement over the alternative of having to set up a multitude of separate access agreements with national telecoms around the world.

LSSi's Gateway Service provides access to four databases maintained by LSSi itself (U.S., Canada, Italy, and the U.K.) and to twenty other national databases maintained by foreign carriers.


Prior to the LSSi agreement, Sensis provided access to Australia's fixed-line and mobile telephone listings by means of the company's own X.25 links. The introduction of LSSi's IDA Gateway Service simplifies access to Australian listing data by using TCP/IP over virtual private networks. This state-of-the-art electronic bridge significantly reduces the search time required to find and deliver a desired target listing, cutting typical search times to just milliseconds.

According to Diane Cook, Group Manager of Voice Solutions at Sensis, the LSSi agreement reflects her company's intention to deliver the best possible service to its customers. "LSSi has an excellent reputation for technical expertise and service in managing large-scale directory databases, including national gateway applications. We're confident that LSSi's IDA Gateway Service will give international callers fast, easy access to Australian listings, and improved service for Australian callers seeking listings in other databases around the world."

Commenting on the agreement, Jack McMaster, LSSi's President and CEO, said, "We are very pleased to add Australia's listing database to our IDA Gateway Service. This is a significant expansion in the services we can offer our customers. We are excited that we were chosen by Sensis, a company with a strong reputation for delivering high-quality solutions and excellent service for their customers, to provide this service to their customers."

McMaster noted that the addition of the Australian database is part of a strategic effort by LSSi. "This is another step in our ongoing initiative to enhance our IDA Gateway Service, by aggressively expanding our network of national databases maintained by foreign carriers," said McMaster.

About LSSi

LSSi (http://www.lssi.net) is the world's leader in developing and operating high-performance directory databases. The company has established a strong commercial presence in several important directory markets, including National Directory Assistance (NDA(R)) databases in the U.S., Canada, Italy, and the United Kingdom; customer name and address automation; wireless mobile solutions; desktop solutions for corporations and other large institutions; and NDA client / server software. LSSi world headquarters are located in Edison, New Jersey. The corporation maintains development and operational facilities in Research Triangle Park, North Carolina; Waynesboro, Virginia; the United Kingdom; and Italy. LSSi's international operating companies, LSSi Italia SpA and LSSi UK Limited, are located in LaMezia Terme, Italy, and Birmingham, England.

About Sensis

Sensis is a leading Australian information and advertising company, delivering innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Our powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages(R) and Yellow Pages(R) directories; the CitySearch(R) lifestyle site; the Whereis(R) location and navigation database; the Trading Post Group's stable of weekly and monthly publications and Australia's leading publisher and distributor of mapping and travel-related products, Universal Publishers.

Sensis is the advertising subsidiary of Telstra Corporation Limited. The Sensis Group employs over 2,300 people directly and an additional 800 people employed by the wholly-owned The Trading Post Group of companies. Sensis' 420,000 customer base is further augmented by the thousands of people who buy and sell goods in The Trading Post Group's publications.

Sensis also has a majority shareholding in Invizage Technology, one of Australia's market leaders in IT services to small and medium sized enterprises.

LSSi(R), NDA(R), International Directory Assistance Gateway(TM) Service, and IDA Gateway(TM) Service are trademarks of LSSi Corp.

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