| [March 28, 2005] |
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Cummins MerCruiser Diesel Selects OutStart Proficiency Manager to Power Sales Performance
BOSTON --(Business Wire)-- March 28, 2005 --
Company to deploy online training to enhance product expertise within its global distribution channel
OutStart, the leading provider of systems for learning and knowledge-sharing, today announced that Cummins MerCruiser Diesel, a worldwide manufacturer of diesel marine products, has selected OutStart Proficiency Manager to improve sales performance throughout its channel of distributors and dealers worldwide.
In a market faced with increasing product complexity, Cummins MerCruiser needed a way to quickly and effectively educate its partners. Historically, the company relied on face-to-face training at events and boat shows - an approach that was costly and failed to provide on-the-job access to critical information. Using OutStart Proficiency Manager, Cummins MerCruiser will develop training modules on new and existing products and make them immediately available through the Web. The new training method will allow its sales teams to access training content as often as needed, a process that will make it easy for them to retain the information they learn and improve sales performance.
"Our sales organization needed a solution that would enable us to easily capture and deliver that knowledge to our distribution channel" said Ted Varner, marketing and communications manager at Cummins MerCruiser Diesel. "OutStart Proficiency Manager is so easy to use that we expect to be fully up and running and have at least two training modules deployed within the first 60 days."
OutStart's portfolio of products and solutions connect people with the training, information, and know-how that they need to perform their jobs more effectively. Organizations have many different needs and channels involved when it comes to capturing and transferring knowledge. For that reason, OutStart has developed industry-defining offerings that leverage and blend the best of both structured training and knowledge-sharing.
"The need for organizations to improve sales performance through effective training and knowledge transfer cuts across any industry," said OutStart CEO Massood Zarrabian. "With OutStart Proficiency Manager, Cummins MerCruiser will be able to arm its global distribution channel with the expertise necessary to increase sales proficiency and the bottom line."
About Cummins MerCruiser Diesel
Based in Charleston, South Carolina, USA, Cummins MerCruiser Diesel is responsible for designing, manufacturing and providing after-sales support worldwide for marine products. It offers a broad range of power, with available ratings from 120-670HP for recreational applications and 77-588HP for commercial use. Cummins MerCruiser Diesel is a joint venture between Cummins, Inc., and Mercury Marine and can be found on the Internet at www.cmdmarine.com.
About OutStart
OutStart software powers solutions that help make people more effective in a fraction of the time and cost. Unlike traditional training or knowledge management approaches that take too long, cost too much and fail to address the entire need, OutStart's applications address the way people learn through a combination of formal training, knowledge sharing and expert collaboration that is available on-demand. Customers like Empire BlueCross BlueShield, Cisco Systems, Steelcase, the U.S. Navy, Verizon, and Westland Helicopters rely on OutStart to increase individual and organizational performance, improve knowledge transfer, and lower operating costs. Headquartered in Boston, Mass., OutStart has offices throughout the US and Europe and can be found on the Web at www.outstart.com.
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