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Escend Appoints Kenneth Leung as VP Engineering
[March 16, 2005]

Escend Appoints Kenneth Leung as VP Engineering


Mountain View, CA. – March 16, 2005 – Escend, Inc., a leader in global design-win management software for semiconductor and electronic component manufacturers, today announced the appointment of Kenneth Leung to the post of Vice President of Engineering. Leung is responsible for driving the company’s technology vision and steering the engineering team in developing design-win management solutions that are tightly integrated with key enterprise systems, easy to use and yield the visibility manufacturers need in today’s emerging demand-driven global supply ecosystems.
Leung brings over 15 years of software development experience, including executive management roles at Fortune 1000 companies such as Ariba Corp. and Remedy Corp. While at Ariba, Leung led the development of a highly scalable and secure global supplier commerce network. With Leung’s leadership at Remedy, the product development team of over 100 members successfully launched three web-based enterprise products in less than one year.
Most recently, Leung was co-founder and chief executive officer of enterprise security software firm RoverLive, Inc., where he conceived and proved the idea of utilizing innovative search and indexing technologies to prevent disclosure of sensitive company information. There he built a team of technical and marketing professionals to engineer and position the product.

“The appointment of Ken Leung is an important addition to our executive staff and reflects our vision to empower semiconductor and component manufacturers with visibility into the early customer demand signals that will drive their future business,” said Escend Chairman Elaine Bailey. “Key to this vision are ease-of-use and fast integration with other vital enterprise systems, including ERP. Ken has clearly demonstrated success in taking a fresh, innovative approach to solving complex business problems with technology. This will serve Escend well as we build adoption of our design-win management solutions.”
“Escend is the only vendor today that delivers a fully integrated product architecture focused on the unique requirements of semiconductor and electronic components manufacturers, and it also has a talented engineering team in place,” Mr. Leung said. “These two factors, combined with the company’s aggressive growth plans, offer an excellent opportunity to apply my experience and creativity to help take the company to the next level.”
Leung holds a B.S. in Engineering Physics and a Master of Engineering in Computer Engineering from Santa Clara University.
About Escend
Escend’s global opportunity and design-win management software helps semiconductor and electronic component manufacturers aggressively manage, respond, and make informed decisions on customer demand signals that will drive their future growth. This results in early focus on the right opportunities, increased design-win to order conversion rates, more reliable forecasts, improved margins, and consistent and coordinated global response to customers.  Escend solutions are deployed globally across Asia, Europe and North America at customers including Renesas Technology America, Zetex, and NKK Switches.  Investors include NIF Ventures and Novus Ventures.  For more information call 650-810-2428 or visit www.escend.com.


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Escend and “Design to Win” are trademarks of Escend, Inc.  All other product and service names mentioned herein are the trademarks of their respective owners.

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