[March 04, 2005]

Hydro Aluminum Selects pVelocity Software; Pilot Installation at South Carolina Works of Energy and Aluminum Giant

TORONTO --(Business Wire)-- March 4, 2005 -- pVelocity Inc., a leading developer of software for profit optimization, today announced that the Belton, South Carolina operation of Hydro Aluminum has signed a contract for the pVelocity suite of products. Terms were not disclosed. The 165,000 square foot Belton operation offers advanced extrusion, fabrication, and finishing services for the building & construction and transportation industries.

pVelocity Inc. will provide their EnterprisePV and ScenarioPV software modules, plus corresponding professional services. By deploying pVelocity, Hydro Aluminum will enable their Belton finance, sales and operations functions to optimize their portfolio of customers and products, and therefore maximize their profit and return on plant assets.

According to pVelocity CEO Paula Hucko, "We are very excited to be doing business with such a prestigious company. The plant management team at Belton has a clear goal to optimize their portfolio through analyzing customers by profitability, by volume, by capacity utilization, and by product mix. We look forward to a long relationship with the Belton operation, and with other Hydro Aluminum plants in the future."

The pVelocity software will enable Hydro Aluminum to make all cost components - including material, labor, freight, fabrication and paint - visible by customer, by press and by die. The software will also help them by reflecting the value-add approach to providing aluminum solutions and not just extruded mill finish product. Value added services include engineering assistance for product design, fabrication capabilities including rotary bending, cut-to-length miter cuts, drilling, milling, punching, fill & de-bridge, as well as light assembly and painting.

By providing all functions in their organization with a time-based view of reality, the Belton operation will have the capability to analyze all costs, productivity and profitability for each product of each customer; to analyze productivity and profitability of each press; and to analyze the profitability of value added services by customer and by product. To manage the future, pVelocity allows users to create scenarios that manipulate cost, selling price and production cycle time, to enrich product mix, improve pricing practices and effectively manage negative margin production.

About Hydro Aluminum

Hydro is a Fortune 500 energy and aluminum supplier operating in more than 40 countries. They are a leading offshore producer of oil and gas, the world's third-largest aluminum supplier and a leader in the development of renewable energy sources. With 27,000 employees, Hydro Aluminum has achieved a leading role in market segments like tin foil, lithographic strip, building systems, engine blocks and cylinder heads, heat transfer systems and structural components for the automotive industry, high purity aluminum, and magnesium. Hydro Aluminum North America operates 13 facilities with the business separated into two primary areas: metal products and extruded products. From six cast houses, Metal Products produces primary-quality billet in premium metals and custom alloys in the standard 1000, 3000, and 6000 series. The Extruded Products unit is a world leader in advanced aluminum extrusion technology with 7 facilities in the U.S. and Mexico. Please visit www.hydroaluminumna.com/en

About pVelocity

pVelocity Inc. is a leading provider of software for profit optimization. The pVelocity suite of products gives complex manufacturers the capability to leverage data from multiple financial and operational systems, and evaluate the impact of competing variables on ROA and profit. Best suited to batch process manufacturing industries, pVelocity allows business users to create scenarios balancing price, capacity, and raw material costs to optimize profit. The company has a growing list of prestigious customers with installations in the chemicals and extruded metals industries. With headquarters in Toronto, Canada and offices in the UK, privately-held pVelocity was founded in 2001. Please visit www.pvelocity.com

pVelocity is a registered trademark of pVelocity Inc. in Canada. The Profitability Dash is a registered trademark of pVelocity Inc. in Canada and USA.

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