[June 16, 2005] eMarketing Excellence Summits Planned By ExactTarget and BMA; 18 City Tour Will Focus on Email Best Practices for B-to-B and B-to-C Tweet INDIANAPOLIS --(Business Wire)-- June 16, 2005 -- On-demand email software provider ExactTarget and the Business Marketing Association are embarking on a series of eMarketing Excellence Summits in 18 cities throughout the U.S. aimed at educating B-to-C and B-to-B marketers on how to use permission-based email to convert leads, drive sales and keep customers connected to the brand. Marketers will see examples of how local companies are using permission-based email and will learn first-hand what it takes to maximize eMarketing success. In its recently published report, "The Top Marketing Technologies in 2005," Forrester Research noted that "CRM is reemerging as a basic business enabler for revenue acceleration and retention management, and email is the core enabling technology." "Successful business marketing results depend not just on the effectiveness of the message but also on how it's delivered," said Rick Kean, executive director of the Business Marketing Association. "Successful companies use innovative information platforms to target their messages more effectively, increasing response rates, resulting in more qualified leads, and ultimately more sales." The eMarketing Excellence Summits are open to anyone with management responsibility in marketing and sales and those in interactive agencies. Participants will learn how permission-based email engages prospects over time, converts them from leads into customers, and manages communications throughout the customer lifecycle, resulting in better marketing ROI and improved bottom line business impact. -0- *T eMarketing Excellence Summit city locations and dates include: Indianapolis, June 23 Chicago, June 30 Boston, July 7 Washington, DC, July 12 Philadelphia, July 19 New York, July 21 Columbus, July 26 Atlanta, July 28 Hollywood, FL, August 2 Dallas, August 4 Kansas City, August 9 Minneapolis, August 12 Phoenix, August 18 San Diego, August 23 Los Angeles, August 26 San Francisco, August 30 Seattle, September 1 Denver, September 8 *T Participating sponsors include Salesforce.com, WebTrends, Hot Banana and FirstReef. For more information and to register, go to http://email.exacttarget.com/citytour/default.asp. About ExactTarget ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,250 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave(TM) report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com. About the Business Marketing Association The Business Marketing Association (BMA), established in 1922, is a not-for-profit organization dedicated to serving the career and professional development needs of business-to-business marketing and marketing communications professionals. For more information, visit www.marketing.org. [ Back To TMCnet.com's Homepage ]